Zero to $13,457/Mo: My 24-Hour AI Agency Experiment

2026-07-29 · case-study tutorial · Adil, Liam Ottley, Brock Mesarich, Nate Herk, Samin Yasar, Jack Roberts · recording, 23:34 · watch on YouTube

Topic: Studio work & business (also: Prompting & AI assistants) · mode: Tutorial · tags: guest or collaboration, time-bound offer, prompts shared, fiction

In this video Adil builds an AI ad agency for roofers in 24 hours with Claude and Higgsfield MCP, revising each step on advice from a different creator. Liam Ottley's formula refocuses the offer on results, Claude generates batches of roofing ads, and Brock Mesarich fixes the cold email. Nate Herk adds an intake rule, an AI quality check and a $2,000-a-month weekly ads subscription; Samin Yasar shapes a five-block website, and Jack Roberts a launch to 10 to 15 companies. By Adil's sums, five subscription clients make $10,000 a month.

What is said

The parts of the video and what is said in each (★ — how much it matters to the video).

00:00:00 — Higgsfield MCP Unlimited for new users; the 24-hour agency challenge

00:00:29 — Choosing the niche with Claude: plain industries, roofers

• ★★ For his AI ad agency build, Adil uses Claude for all the research and Higgsfield for everything else, from making the ads to launching the website. — 00:00:29 · Claude, Higgsfield AI · also in: Build an AI Ad Agency with Claude + Higgsfield: Find an underserved niche
• ★★ For an AI ad agency, Adil advises skipping popular client types such as clothing brands and coffee shops and choosing plain industries that nobody talks about but everyone needs. — 00:00:29 · also in: Build an AI Ad Agency with Claude + Higgsfield: Find an underserved niche
• ★★ To find such niches, Adil prompts Claude to "act as a B2B positioning expert" and name service niches that spend big on traditional ads but have the lowest digital ad quality. — 00:01:04 · Claude · also in: Build an AI Ad Agency with Claude + Higgsfield: Find an underserved niche
• ★★ Adil recommends Claude Opus 5, which he calls Claude's newest model, almost on par with Claude Fable 5 but much cheaper. — 00:01:04 · Claude Fable 5, Claude · also in: Build an AI Ad Agency with Claude + Higgsfield: Find an underserved niche
• ★ Claude's niche research names financial advisors and home services such as roofers, and shows roofing growing at 6% a year. — 00:01:30 · Claude · also in: Build an AI Ad Agency with Claude + Higgsfield: Find an underserved niche
• ★★ Adil says a client offer must be a great deal, like two for the price of one or a free gift with a purchase, so strong that saying no feels foolish. — 00:01:30 · also in: Build an AI Ad Agency with Claude + Higgsfield: Shape the offer

00:01:50 — Why an offer is needed; Adil asks Liam Ottley

00:02:36 — Liam Ottley's five-point offer formula

• ★★★ Liam Ottley says businesses do not care about the banners or videos an agency makes, only the end result: offer roofers a system that brings new clients on autopilot, not video ads. — 00:02:36 · also in: Build an AI Ad Agency with Claude + Higgsfield: Shape the offer
• ★★★ Liam Ottley's five-point offer formula: sell the end result, hit the biggest problem, make it risk-free, add speed, an easy entry price and a gift (a free first campaign, five ads at half price), end with an action. — 00:03:05 · also in: Build an AI Ad Agency with Claude + Higgsfield: Shape the offer
• ★★ Liam Ottley advises telling a prospective client exactly what to do next and trying to take the payment on the call, since without a named next action clients will not act. — 00:03:34 · also in: Build an AI Ad Agency with Claude + Higgsfield: Shape the offer

00:03:45 — Claude writes the roofing offer, graded against Liam's checklist

• ★★ Claude's research says agencies in the roofing niche charge from $1,000 per video. — 00:04:03 · Claude
• ★★ Graded against Liam Ottley's checklist, Claude's roofing offer promises new customers, targets the crew sitting idle, removes risk (no payment until done) and adds speed: 24 hours, $500 instead of $5,000. — 00:04:32 · Claude · also in: Build an AI Ad Agency with Claude + Higgsfield: Shape the offer
• ★ Adil says that while Higgsfield MCP is unlimited for new users, generating ads for a client who walks away without paying costs nothing instead of wasting credits. — 00:04:56 · Higgsfield MCP · also in: The 5 Biggest AI Experts on YouTube Helped Me Build an Automated AI Business
• ★★★ To connect Higgsfield to Claude: in Claude open Settings, Connectors, Add Custom Connector, paste the Higgsfield MCP link and connect; Claude then writes the prompts and sends each request to the right model. — 00:05:21 · Claude, Higgsfield MCP · also in: Build an AI Ad Agency with Claude + Higgsfield: Connect Claude and Higgsfield

00:05:40 — Connecting Claude to Higgsfield MCP

• ★★ Adil's ad prompt asks Claude, with a custom skill built on Liam Ottley's formula, for roofing ads each in a different style (cinematic before-after, funny, testimonial, problem-focused, premium brand), with a hook in the first three seconds and a call to action at the end. — 00:06:06 · Claude · also in: Build an AI Ad Agency with Claude + Higgsfield: Generate a varied portfolio

00:06:20 — Prompting five roofing ads in different styles

00:06:49 — The first roofing ads played

• ★★ Adil says that through Higgsfield MCP or in Supercomputer one can generate hundreds of videos at the same time, hands-free, so testing 100 ad creatives takes one day instead of a week of writing and shooting. — 00:07:07 · Higgsfield MCP, Supercomputer · also in: The 5 Biggest AI Experts on YouTube Helped Me Build an Automated AI Business, Build an AI Ad Agency with Claude + Higgsfield: Generate a varied portfolio

00:07:22 — Five more ads; generating ads at volume through MCP or Supercomputer

• ★★ Adil says a business must keep running new ads to test which performs better, because otherwise people stop paying attention, performance drops and money is lost. — 00:07:57 · also in: Build an AI Ad Agency with Claude + Higgsfield: Generate a varied portfolio
• ★ Adil judges the second batch of roofing ads ready to sell, usable for Meta ads or performance marketing. — 00:07:57 · Meta · also in: Build an AI Ad Agency with Claude + Higgsfield: Generate a varied portfolio

00:08:05 — A second-batch roofing ad played

00:08:30 — Picking the portfolio; Claude as operations manager; Adil asks Brock Mesarich

• ★★ Adil's back office: Claude acts as operations manager, collects what it needs from the client, sends the ads to generate in Higgsfield and works out missing details itself without bothering the client. — 00:09:13 · Claude, Higgsfield AI · also in: Build an AI Ad Agency with Claude + Higgsfield: Design the client intake

00:10:00 — Brock Mesarich's three fixes to the cold email

• ★★★ Brock Mesarich says a roofer gets 20 spam messages a week and will not open outreach that starts with the agency: the email's subject line should name the roofer's company and city. — 00:10:00 · also in: Build an AI Ad Agency with Claude + Higgsfield: Rewrite cold outreach
• ★★ Brock Mesarich advises putting a link to sample work in the cold email, because the roofer will ask what the ads will look like. — 00:10:29 · also in: Build an AI Ad Agency with Claude + Higgsfield: Rewrite cold outreach
• ★★★ Brock Mesarich advises the call to action "reply interested if you want one free video for your business": a video costs almost nothing, and whoever sends business information to get it is a real client. — 00:10:29 · also in: Build an AI Ad Agency with Claude + Higgsfield: Rewrite cold outreach

00:10:58 — Applying the fixes; Adil asks Nate Herk whether the system scales

• ★★ Adil calls the free-sample call to action a filter: a sample costs him almost nothing to generate, but the roofer must send his business info to get it, so whoever sends it is a real client. — 00:11:32 · also in: Build an AI Ad Agency with Claude + Higgsfield: Rewrite cold outreach
• ★★ Nate Herk calls Adil's agency system a good demo with many holes as a business: when 50 roofers reply, Adil himself would be handling them, sitting in his inbox. — 00:12:40 · also in: Build an AI Ad Agency with Claude + Higgsfield: Build the back office

00:12:47 — Nate Herk: a good demo with holes as a business

• ★★ Nate Herk says 50 clients mean 250 videos a month, too many for the agency owner to watch one by one. — 00:13:28 · also in: Build an AI Ad Agency with Claude + Higgsfield: Build the back office

00:13:50 — Upgrades one to three: Claude project, Gmail connector, the "interested" intake rule

• ★★ Following Nate Herk, Adil moves the agency work from standard Claude chats into a Claude project with the operations-manager prompt in its instructions, so Claude remembers the agency and the ads it needs. — 00:13:56 · Claude · also in: Build an AI Ad Agency with Claude + Higgsfield: Build the back office
• ★★★ Adil links the outreach inbox through Claude's Gmail connector and adds Nate Herk's rule to the project: on a reply saying "interested", Claude sends intake questions, verifies the answers, saves a client profile and generates the free sample. — 00:13:56 · Claude · also in: Build an AI Ad Agency with Claude + Higgsfield: Build the back office
• ★★★ Nate Herk advises an AI ad agency charging $500 once to offer a subscription of fresh ads every week for around $2,000 a month, since ads that are not refreshed stop getting attention. — 00:14:52 · also in: Build an AI Ad Agency with Claude + Higgsfield: Turn delivery into a subscription

00:14:56 — Upgrade four: a weekly ads subscription

• ★★ Nate Herk advises telling Claude to generate three fresh ad variations for each client every Monday and to track the hooks and angles already used, so it does not create duplicates. — 00:15:16 · Claude · also in: Build an AI Ad Agency with Claude + Higgsfield: Turn delivery into a subscription

00:15:31 — The Monday prompt, the AI quality check and the finished pipeline; Adil asks Samin Yasar

• ★★ Adil's weekly subscription prompt to Claude: "It's Monday. Go through every client profile and generate three fresh ad variations for each. Prepare a delivery email for every client." — 00:15:45 · Claude · also in: Build an AI Ad Agency with Claude + Higgsfield: Turn delivery into a subscription
• ★★★ Instead of watching every video, Adil runs Nate Herk's AI quality-control agent before delivery: it checks each video against the client's profile (name, city, services, phone, any claim that could get the client sued) and returns failures with a reason. — 00:15:45 · also in: The 5 Biggest AI Experts on YouTube Helped Me Build an Automated AI Business, Build an AI Ad Agency with Claude + Higgsfield: Add a quality-control gate
• ★★ Adil's finished agency pipeline: a lead comes in, is verified, gets a sample, becomes a client, gets fresh ads every Monday, and every video is checked before it ships; he only types "make five ads". — 00:16:13 · also in: Build an AI Ad Agency with Claude + Higgsfield: Add a quality-control gate

00:17:19 — Samin Yasar's five blocks of a website that sells

• ★★★ Samin Yasar says a website that sells should not be made perfect: it is not an art project but a conversation that answers the client's questions, built from five blocks. — 00:17:19 · also in: Build an AI Ad Agency with Claude + Higgsfield: Build the sales website
• ★★★ Samin Yasar's five website blocks: a hero saying what you do, for whom and what the client gets, with the offer under it; the work; how it works, dead simple; the benefits; an FAQ of four questions. — 00:17:19 · also in: Build an AI Ad Agency with Claude + Higgsfield: Build the sales website
• ★★ Samin Yasar advises explaining on the website why a low price is so cheap, such as a launch price just for the first 50 clients, or it may scare people away. — 00:17:57 · also in: Build an AI Ad Agency with Claude + Higgsfield: Build the sales website
• ★★★ Samin Yasar's most important website rule: after every block, one button with the strongest call to action, "get a free sample ad for your business", opening a simple form whose requests land in an admin dashboard. — 00:18:26 · also in: Build an AI Ad Agency with Claude + Higgsfield: Build the sales website

00:18:51 — Claude builds the live agency website through Higgsfield MCP

• ★★ Adil says that from one prompt in Claude, Higgsfield MCP builds a live website with a real link, playing video ads, working buttons and a contact form feeding an admin panel, and even found an available domain itself. — 00:18:51 · Higgsfield MCP, Claude · also in: Build an AI Ad Agency with Claude + Higgsfield: Build the sales website

00:20:18 — The launch plan; Adil asks Jack Roberts

00:20:41 — Jack Roberts: a targeted launch to 10 to 15 companies

• ★★★ Jack Roberts advises against messaging 5,000 roofing companies: target 10 to 15 with a clear reason to buy now, found by asking Claude for companies already spending on ads with outdated videos, and have Claude personalise each outreach. — 00:20:41 · Claude · also in: Build an AI Ad Agency with Claude + Higgsfield: Launch to a qualified list
• ★★ Jack Roberts says personalised outreach is what gets replies: of 10 or 15 targeted companies, half will come back. — 00:21:11 · also in: Build an AI Ad Agency with Claude + Higgsfield: Launch to a qualified list

00:21:40 — How much the agency can make

• ★★ Adil drops mass emailing for Jack Roberts' plan: 10 to 15 companies with a clear reason to buy, found by what they are already doing. — 00:21:40
• ★★ Adil says five high-quality ads made the traditional way cost at least $5,000, as agencies charge from $1,000 per video. — 00:21:40 · also in: Build an AI Ad Agency with Claude + Higgsfield: Pressure-test the economics
• ★★★ Adil charges $500 for the first test but says the real money is the subscription, fresh ads every week for $2,000 a month per client: five clients make $10,000 a month, ten $20,000. — 00:22:16 · also in: Build an AI Ad Agency with Claude + Higgsfield: Pressure-test the economics
• ★★ Adil says even one $500 client a week would bring about $2,000 a month on paper, and that the numbers are not guaranteed. (hedged) — 00:22:16 · also in: Build an AI Ad Agency with Claude + Higgsfield: Pressure-test the economics

In the description and comments

• ★★ Higgsfield: Each new Higgsfield user gets 24 hours of free unlimited access to Higgsfield MCP; the offer is available until Thursday (30 July 2026), 5 PM PT. — video description · Higgsfield MCP

Threads in this video

• reminder · Higgsfield: claim a free 24-hour Unlimited trial in Claude and ChatGPT through MCP by 31 July (2026) — Each new Higgsfield user gets 24 hours of free unlimited access to Higgsfield MCP; the offer is available until Thursday (30 July 2026), 5 PM PT. (video description)
• restate · Which LLM should an AI agent run on to plan a video production? — Adil recommends Claude Opus 5, which he calls Claude's newest model, almost on par with Claude Fable 5 but much cheaper. (00:01:04)
• refine · How do you find clients for AI production work? — For an AI ad agency, Adil advises skipping popular client types such as clothing brands and coffee shops and choosing plain industries that nobody talks about but everyone needs. (00:00:29)
• first on record · How do you structure an offer that a client will accept? — Liam Ottley's five-point offer formula: sell the end result, hit the biggest problem, make it risk-free, add speed, an easy entry price and a gift (a free first campaign, five ads at half price), end with an action. (00:03:05)
• promised · Adil: leave all the prompts and the full workflow in the description (2026) — Adil promises to put all the prompts and the full workflow of the AI ad agency build in the description. (00:06:34)
• kept · Adil: leave all the prompts and the full workflow in the description (2026) — The video's description carries every prompt and the full AI workflow of the build. (video description)
• restate · Should you use an agent (Supercomputer, MCP) or drive the tools yourself? — Adil says that through Higgsfield MCP or in Supercomputer one can generate hundreds of videos at the same time, hands-free, so testing 100 ad creatives takes one day instead of a week of writing and shooting. (00:07:07)
• restate · How do you find clients for AI production work? — Brock Mesarich says a roofer gets 20 spam messages a week and will not open outreach that starts with the agency: the email's subject line should name the roofer's company and city. (00:10:00)
• first on record · How do you automate client intake and delivery in an AI production business? — Adil links the outreach inbox through Claude's Gmail connector and adds Nate Herk's rule to the project: on a reply saying "interested", Claude sends intake questions, verifies the answers, saves a client profile and generates the free sample. (00:13:56)
• restate · What should you charge for AI ads and services? — Nate Herk advises an AI ad agency charging $500 once to offer a subscription of fresh ads every week for around $2,000 a month, since ads that are not refreshed stop getting attention. (00:14:52)
• restate · How do you make ad creatives at volume without a production team? — Nate Herk advises telling Claude to generate three fresh ad variations for each client every Monday and to track the hooks and angles already used, so it does not create duplicates. (00:15:16)
• refine · How do you automate client intake and delivery in an AI production business? — Instead of watching every video, Adil runs Nate Herk's AI quality-control agent before delivery: it checks each video against the client's profile (name, city, services, phone, any claim that could get the client sued) and returns failures with a reason. (00:15:45)
• first on record · How do you make a website that turns visitors into clients? — Samin Yasar's five website blocks: a hero saying what you do, for whom and what the client gets, with the offer under it; the work; how it works, dead simple; the benefits; an FAQ of four questions. (00:17:19)
• tension · How do you find clients for AI production work? — Jack Roberts advises against messaging 5,000 roofing companies: target 10 to 15 with a clear reason to buy now, found by asking Claude for companies already spending on ads with outdated videos, and have Claude personalise each outreach. (00:20:41)
• refine · What should you charge for AI ads and services? — Adil charges $500 for the first test but says the real money is the subscription, fresh ads every week for $2,000 a month per client: five clients make $10,000 a month, ten $20,000. (00:22:16)
• shift · How do you find clients for AI production work? — Adil drops mass emailing for Jack Roberts' plan: 10 to 15 companies with a clear reason to buy, found by what they are already doing. (00:21:40)

Where the stories that moved here went next

• Adil: leave all the prompts and the full workflow in the description (2026) — kept

Mentioned

Central: Claude · Higgsfield MCP · Nate Herk

Also: AI automation agency · Amazon · Claude Fable 5 · Claude Opus 5 · Gmail · Meta · Supercomputer · YouTube

Taking part: Brock Mesarich · Jack Roberts · Liam Ottley · Samin Yasar

Also centred on Nate Herk: The 5 Biggest AI Experts on YouTube Helped Me Build an Automated AI Business · Build an AI Ad Agency with Claude + Higgsfield: Build the back office

Replied to by

• The 5 Biggest AI Experts on YouTube Helped Me Build an Automated AI Business

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