Build an AI Ad Agency with Claude + Higgsfield: Rewrite cold outreach
2026-08-10 · Academy lesson · Adil, Brock Mesarich · recording, 2:35 · original
Topic: Studio work & business · mode: Tutorial · tags: course chapter, series, guest or collaboration
In the cold-outreach lesson of Build an AI Ad Agency with Claude + Higgsfield, Brock Mesarich, who works with roofing businesses every day, gives Adil three fixes to the cold email: the roofer's company and city in the subject line, a link to the ads, and a "reply interested" call to action for a free sample; Adil has Claude rewrite the email with all three.
Part of another source
This recording is almost entirely part of Zero to $13,457/Mo: My 24-Hour AI Agency Experiment (2026-07-29); what is said in it is covered on that page.
What is said
- 00:00:00 — Adil asks Brock whether a real roofer would reply; Brock's three fixes
- 00:01:17 — Adil applies the three fixes, Claude rewrites the email, the check against Brock's list
Threads in this video
- restate · How do you find clients for AI production work? — Brock Mesarich says a roofer gets 20 spam messages a week and will not open outreach that starts with the agency: the subject line should be about his business, with his company name and city. (00:00:00)
- refine · How do you find clients for AI production work? — Adil's new call to action is "reply interested and get a free banner ad", which he calls a filter: a sample costs him almost nothing, but to get it the roofer must send his business info, so whoever sends it is a real client. (00:01:51)
Mentioned
Central: Brock Mesarich
Also: Claude · Liam Ottley
Only in the description or credits: Build an AI Ad Agency with Claude + Higgsfield · Higgsfield Academy
Also centred on Brock Mesarich: The 5 Biggest AI Experts on YouTube Helped Me Build an Automated AI Business
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