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Build an AI Ad Agency with Claude + Higgsfield: Shape the offer

2026-08-10 · Academy lesson · Adil, Liam Ottley · recording, 3:18 · original

Topic: Studio work & business · mode: Tutorial · tags: course chapter, series, guest or collaboration

In lesson 2 of Build an AI Ad Agency with Claude + Higgsfield, Adil asks Liam Ottley how to shape an offer for roofers, gets a five-point formula (sell the result, hit the biggest problem, remove risk, add speed and a bonus, name the next step) and has Claude write the offer, graded against it.

Part of another source

This recording is almost entirely part of Zero to $13,457/Mo: My 24-Hour AI Agency Experiment (2026-07-29); what is said in it is covered on that page.

What is said

  • 00:00:00 — Why the agency needs an offer; Adil turns to Liam Ottley
  • 00:00:29 — Liam Ottley's reply: sell the end result, and his five-point offer formula
  • 00:01:56 — Claude writes the roofing offer, graded against Liam's checklist

Threads in this video

  • restate · How do you structure an offer that a client will accept? — Adil says an offer for clients must be a great deal, like two for the price of one or a free gift with a purchase, so strong that saying no feels foolish. (00:00:00)
  • restate · How do you structure an offer that a client will accept? — Liam Ottley's five-point offer formula: sell the end result, hit the biggest problem, make it feel risk-free, add speed, an easy entry price and a gift (a free first campaign or five ads at half price), and end with a call to action. (00:01:27)
  • restate · What should you charge for AI ads and services? — Graded against Liam Ottley's checklist, Claude's roofing offer promises new customers, targets the crew sitting idle, removes risk (no payment until the work is done) and adds speed and a bonus: 24 hours, $500 instead of $5,000, with a call to action. (00:02:22)

Mentioned

Central: Liam Ottley

Also: AI automation agency · Claude

Only in the description or credits: Build an AI Ad Agency with Claude + Higgsfield · Higgsfield Academy

Also centred on Liam Ottley: The 5 Biggest AI Experts on YouTube Helped Me Build an Automated AI Business

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