Skip to content

How VertexCGI, the Studio Behind Campaigns for Porsche and Mercedes, Used Higgsfield to Build a Viral NBA Finals Campaign

2026-07-28 · other · Higgsfield, a guest · original

Topic: Productions (case studies) (also: Pre-production & story, Studio work & business, Video generation & shot direction) · mode: Case study · tags: guest or collaboration, one creator's experience, vendor claims

In this Higgsfield case study, the studio Vertex CGI explains how it took an NBA Finals video from the first conversation to the published film in five days. Higgsfield came in at the very first call, generating visuals live so everyone reacted to the same image; Nano Banana Pro and GPT Image 2 then explored compositions and camera angles, and once the storyboard was locked Kling 3.0 handled production. The team drafted at 720p for speed, rerendered working shots at 1080p, and estimates a traditional pipeline would have taken several weeks with a bigger crew and budget.

What is said

  • About Vertex CGI

What is said

★ — how much it matters to the source.

  • ★★ a guest: Vertex CGI calls itself an attention company rather than a production company: by the time cameras or AI models come in, most of the important decisions have been made.
  • ★★ a guest: After researching audiences, platform behaviour and culture, Vertex CGI builds a creative blueprint of key visual moments, pacing and structure, so production executes decisions already validated.
  • ★★ a guest: Depending on the project, Vertex CGI shoots live footage and uses AI for post-production tasks such as texturing, tracking, masking and environment replacement, mixes filmed and AI-generated material, or builds whole sequences with AI.
  • ★★ a guest: When a shot needs precise adjustments, Vertex CGI's CG artists finish it in traditional tools such as Photoshop or After Effects. · Photoshop, After Effects
  • ★★ Higgsfield says Vertex CGI's NBA Finals video went viral and was picked up by SportsCenter.
  • ★★ a guest: Vertex CGI made the NBA Finals video together with ESPN's team to celebrate the NBA Finals winner.
  • ★★ a guest: Because the NBA Finals winner was unknown until the last moment, Vertex CGI developed creative directions for both the Knicks and the Spurs.
  • ★★ a guest: For the NBA Finals video, Vertex CGI listed who it had to serve (ESPN, the NBA, the winning team, New Yorkers, Instagram as the primary platform, the wider basketball audience) and aimed at the intersection rather than one angle. · Instagram
  • ★★ a guest: The NBA Finals video was built to reward different audiences: details for Knicks fans, Easter eggs and cultural references for basketball fans, and a cinematic celebration for casual viewers.
  • ★★★ a guest: Vertex CGI used Higgsfield from the first conversation on the NBA Finals video, generating visuals live during the call so that everyone reacted to the same image. · Higgsfield AI
  • ★★ a guest: Without Higgsfield, Vertex CGI says, it would have relied on storyboard artists, mood boards, reference decks and long creative discussions before anyone saw the idea. · Higgsfield AI
  • ★★ a guest: Vertex CGI says Higgsfield sped up both production and the team's alignment on the idea. · Higgsfield AI
  • ★★★ a guest: Vertex CGI took the NBA Finals video from the first conversation to the published final video in five days.
  • ★★ a guest: Vertex CGI credits the five-day timeline to faster creative decisions, since everyone could see and react to ideas in real time, more than to faster rendering.
  • ★★★ a guest: For the early creative stages of the NBA Finals video, Vertex CGI mainly used Nano Banana Pro and GPT Image 2 to explore compositions, camera angles and directions before committing to a shot. · Nano Banana Pro, GPT Image 2
  • ★★★ a guest: Once the storyboard was locked, Vertex CGI used Kling 3.0 as the primary production model of the NBA Finals video. · Kling 3.0
  • ★★★ a guest: Vertex CGI drafts early versions at 720p, since iteration speed matters more than image quality while experimenting, and rerenders a shot at 1080p for the final edit once it works. · Kling 3.0
  • ★★ a guest: Vertex CGI thinks the NBA Finals video stood out because it was made to serve everyone involved rather than only celebrate the winning team.
  • ★★ a guest: Vertex CGI says Higgsfield has been part of its workflow for over a year, so it is hard to count the hours saved. · Higgsfield AI
  • ★★★ a guest: Vertex CGI estimates that a traditional pipeline with the same team would have needed several weeks instead of five days for the NBA Finals video, with more manual production, a larger crew and a much bigger budget.
  • ★★ a guest: Vertex CGI says it has used Higgsfield across many projects in the past year, probably ten or more of which could make case studies. (hedged) · Higgsfield AI
  • ★★ Higgsfield describes Vertex CGI as the studio behind more than 25 billion organic views across more than 1,200 campaigns.

Threads in this video

Where the stories that moved here went next

Mentioned

Central: Kling 3.0 · Vertex CGI · Vertex CGI NBA Finals video

Also: Works: SportsCenter

Organizations: ESPN · Instagram · NBA · New York Knicks · San Antonio Spurs

Products: After Effects · GPT Image 2 · Nano Banana Pro · Photoshop

Only in the description or credits: Mercedes-Benz · Porsche

Also centred on Vertex CGI: Customer Stories See what's possible with Higgsfield · Netflix’s Moria Hybrid Campaign by Vertex CGI with Higgsfield

Replied to by

← Previous: Higgsfield Meets DaVinci Resolve: Generate B-Roll Right in Your Edit · Next → Zero to $13,457/Mo: My 24-Hour AI Agency Experiment