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How One of Korea's Leading Digital Agencies, AdQUA, Cut AI Production Costs by 97% with Higgsfield

2026-07-31 · other · Higgsfield, a guest · original

Topic: Studio work & business (also: Assets, references & consistency, Productions (case studies)) · mode: Case study · tags: guest or collaboration, one creator's experience, vendor claims

In this Higgsfield case study, the Korean agency AdQUA Interactive and its sister company Boosterz describe moving their image and video production to Higgsfield. AdQUA keeps mascot characters consistent by fixing one polished design as a reference, while Boosterz plans with Claude and produces whole beauty-brand launches in Higgsfield. By their account, a Boosterz tea promo cost about 97% less to make, and AdQUA's production time fell to about a tenth.

What is said

  • AdQUA Interactive & Boosterz

What is said

★ — how much it matters to the source.

  • ★★ Higgsfield describes AdQUA Interactive as one of Korea's leading independent digital agencies, with twenty years of campaigns for top brands and more than 100 awards at domestic and international festivals.
  • ★★ AdQUA's parent FSN, listed on KOSDAQ, has been turning from an ad agency into a Brand, Platform and AI Content company, with its own platform AIDE automating marketing from strategy to creative ideation.
  • ★★ FSN chose Higgsfield for the step its pipeline was missing, turning ideas into finished images and video, across AdQUA and Boosterz, its subsidiary that takes emerging K-beauty labels to market.
  • ★★ a guest: Before Higgsfield, AdQUA says, evaluating each new AI tool cost much time, image and video work needed separate subscriptions to several platforms, and team members' preferred tools made workflows inconsistent.
  • ★★ a guest: Before Higgsfield, Boosterz says, one piece of content from planning to shooting to design took much time and cost, and strong ideas often never reached execution.
  • ★★ a guest: AdQUA says it chose Higgsfield as an all-in-one environment bringing leading generative models together, and that the quality of the output was the strongest point of difference.
  • ★★ a guest: AdQUA finds Higgsfield's image and video models produce far more polished, trend-ready results than other AI models.
  • ★★ a guest: Boosterz says every content project used to start with choosing an AI model; with Higgsfield it focuses on what video it actually wants to make.
  • ★★★ a guest: Boosterz uses LLMs such as Claude to flesh out ideas and design prompts, makes the images and video in Higgsfield, and finishes the content in editing tools. · Claude
  • ★★★ a guest: To keep a character the same across videos, AdQUA first generates a polished original character design with an image model in Higgsfield, fixes its look as a constant reference, then generates a series of videos giving the character different actions and environments.
  • ★★ a guest: AdQUA runs its own set of target-tailored YouTube channels, the foundation of its new AI MCN business. · YouTube
  • ★★ a guest: At Boosterz, planners use Claude for concepts and prompts and check them directly in Higgsfield, so marketers and planners, not only the creative team, now make and test content themselves. · Claude
  • ★★★ a guest: AdQUA says its production time has fallen to roughly one-tenth of its previous labour-intensive production.
  • ★★ a guest: AdQUA says other AI solutions struggled to keep characters consistent and needed endless regeneration, while Higgsfield's character lock feature removed that rework entirely.
  • ★★★ a guest: AdQUA says its operating costs have fallen to roughly one-fiftieth.
  • ★★ a guest: Boosterz says it can now produce drafts as soon as an idea emerges and test several directions quickly, where many ideas used to be dropped for schedule and cost.
  • ★★★ For the "Night tea" promo of its LINGTEA line, now running in offline spaces, Boosterz cut production costs by ~97%, production time by ~79% and required personnel by ~85% against its traditional filming-and-editing process.
  • ★★ AdQUA's flagship project is the YouTube channel Movie Trailer Only (영화예고만), which retells Korean pro-baseball stories through custom mascot characters in the format of a movie trailer. · YouTube
  • ★★★ a guest: AdQUA says Movie Trailer Only spread among baseball fans after its launch in March of last year (2025) and has recorded 15 million cumulative views and 120,000 cumulative watch hours.
  • ★★ a guest: AdQUA credits Higgsfield's precise control of fast baseball camera work and action, and above all the consistent look of the mascot characters, for raising the quality of Movie Trailer Only's trailer format.
  • ★★ Boosterz made the full range of launch assets for the GIPPEUN brand (key visuals, ad creative and SNS content) with Higgsfield, and its ongoing LuluPeach performance campaigns are made with Higgsfield too.
  • ★★★ GIPPEUN and LuluPeach, Boosterz's two new beauty brands, are produced 100% through Higgsfield, and all future Boosterz advertising is planned the same way.
  • ★★ a guest: Boosterz says adding a brand used to mean a proportional increase in production resources; now it can scale to more brands without much more production burden.

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Mentioned

Central: AdQUA · Boosterz

Also: AIDE · Claude · FSN · GIPPEUN · LINGTEA · LuluPeach · Movie Trailer Only · YouTube

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