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Egor Kuzmin: Putting AI Video in Front of 86,000 People on Stadium Screens

2026-10-20 · other · Higgsfield, Egor Kuzmin · original

Topic: Productions (case studies) (also: Studio work & business, Pre-production & story, Higgsfield platform & ecosystem, Video generation & shot direction) · mode: Case study · tags: one creator's experience, guest or collaboration

Higgsfield's case study profiles Egor Kuzmin, whose free 15-second snippet led to three minutes of his AI film playing on stadium screens two nights running in July 2026. The 3:30 Luzhniki segment, a medieval battle with Egor Kreed as a knight, was made by several creators from one shared face, outfit and moodboard; Kuzmin generated his part on Seedance 2.0 in 4K, spending 16,000 credits on 55 videos. His method: settle the face first with Soul ID, build long pieces from short 5-to-15-second segments, and invest in pre-production.

What is said

  • Watch the work, and a summary of the profile

What is said

★ — how much it matters to the source.

  • ★★★ In July 2026 three minutes of film Egor Kuzmin generated on Seedance 2.0 played on the screens of a stadium show two nights in a row; the project came from a free 15-second snippet he posted. · Seedance 2.0
  • ★★ Before AI video Egor Kuzmin spent ten years in architecture: a five-year bachelor's degree, a two-year master's in Germany and three years teaching at a German university.
  • ★★ Egor Kuzmin works with artists, bloggers and brands in the CIS, including Egor Kreed (two stadium nights at Luzhniki in July 2026), the rapper Eldzhey (the first artist to commission a music snippet from him) and Mobile Legends (an ad integration made on Higgsfield).
  • ★★ Egor Kuzmin's personal blog about AI video had 196,000 followers across platforms as of October 2026: 114,000 on Instagram, 54,000 on TikTok and 21,000 on Telegram, plus YouTube. · Instagram, TikTok, YouTube
  • ★★ Egor Kuzmin founded XR School and XR Production; he is lead instructor of a two-month AI video course taught on Higgsfield, and his production team is drawn from its graduates.
  • ★★ Egor Kuzmin says he always wanted to be first at something: his colleagues designed buildings while he designed spacecraft, and AI gives him that feeling every month because a new model comes out every month.
  • ★★ Before his stadium work, a music snippet cost Egor Kuzmin a few hundred credits.
  • ★★ Egor Kuzmin's AI video school has about 4,000 graduates, all trained on Higgsfield.
  • ★★ Egor Kuzmin ran a free open livestream on making a music snippet on Higgsfield, using Seedance 2.0 in 1080p in the week it became available on the platform. · Seedance 2.0
  • ★★★ Egor Kuzmin tells his students to make a music snippet for an artist from the top of the charts, someone whose fans will share it.
  • ★★ Egor Kuzmin's 15-second Seedance 2.0 music snippet took about four hours. · Seedance 2.0
  • ★★★ Three minutes after Egor Kuzmin posted the snippet, a music video director asked him for AI shots the team could not get right; at 10 pm he delivered within an hour, free of charge, and extra images of his ended up on the video's YouTube cover. · YouTube
  • ★★ "Malo 2.0", a music video with several artists announcing the stadium show, is roughly half live footage and half generated; Egor Kuzmin was one of up to six AI creators and spent 12,000 credits on 49 Seedance videos over four evenings. · Seedance
  • ★★ Egor Kuzmin says ten years in architecture never brought him to an artist of this level, while with AI generation a beginner can reach a favourite artist in a month or two.
  • ★★★ The Luzhniki segment is a 3-minute-30-second film shown between songs during a costume and set change: a medieval battle with Egor Kreed as a knight, a castle, tens of thousands of soldiers and hundreds of horses; other creators made the show's other segments.
  • ★★ In his post the day after the first Luzhniki show, Egor Kuzmin put the audience at 86,000 people watching at once.
  • ★★★ Egor Kuzmin generated about three minutes of the stadium segment, his first project on Seedance 2.0 in 4K, just released on Higgsfield; the footage went to the stadium screens without upscaling. · Seedance 2.0
  • ★★ On the stadium film one opening shot took around 30 generations, while most other shots landed on the first or second try. · Seedance 2.0
  • ★★★ The stadium film's script came from the show's creative team and the shots and camera moves from Egor Kuzmin, who spent 16,000 credits on 55 Seedance 2.0 videos. · Seedance 2.0
  • ★ Egor Kuzmin did not see the final cut of the stadium film until he was in the stands, and filmed the crowd's reaction on his phone.
  • ★★ Egor Kuzmin says seeing everyone watch his work at the same moment is something money cannot buy.
  • ★★★ Every AI creator on the stadium film worked from the same shared reference assets on Higgsfield: one face, one outfit and one set of moodboard images.
  • ★★ On the stadium film, shared reference portraits of Egor Kreed were reused as start frames. · keyframe
  • ★★★ The stadium film was generated with Seedance 2.0 in 4K in 5-to-15-second segments; Egor Kuzmin now runs about 95% of his video work on Seedance 2.5. · Seedance 2.0, Seedance 2.5
  • ★★ On the stadium film, Seedance 2.0's generated audio served as the base layer of the sound. · Seedance 2.0
  • ★★ Editing and the final sound of the stadium film were done outside Higgsfield, by an editor and a film sound engineer.
  • ★★★ Egor Kuzmin builds long pieces from short 5-to-15-second segments, each finished on its own and then assembled: a few long takes are harder to control than a dozen short segments, and a short segment can be redone for a fraction of the cost.
  • ★★★ For artist projects Egor Kuzmin settles the face first with Soul ID: on one pop artist's project he made 60 portrait variants, marked his top ten and let the artist's team choose, since artists' teams check face and body before anything else. · Soul ID
  • ★★ A Soul ID portrait can serve as the start frame of a Seedance generation, which helps carry the identity into motion. · Soul ID, Seedance, keyframe
  • ★★ On Egor Kuzmin's projects with teams of around ten people, most creators already work on Higgsfield, so they trade settings and fixes in a message without explaining the interface.

  • ★★★ Egor Kuzmin says the better the pre-production, the better the final project: when the script is written first and the AI creators come in afterwards, the schedule slips and a week turns into a month.

    “The better the pre-production, the better the final project.”

  • ★★ In 2021 Egor Kuzmin wrote to OpenAI as an architect with a spacecraft project and got DALL·E access among its first few hundred users; he was convinced because the model kept the proportions and logic of his prompts. · OpenAI

  • ★★ Egor Kuzmin decided to leave architecture after a colleague of more than twenty years at the bureau passed away and he helped carry boxes out of the empty office: he did not want the same twenty years.
  • ★★ Egor Kuzmin's AI blog began as a bet of about $2,500 with a friend in content to post reels for three months, which he, by his own description a shy person, took.
  • ★★ Egor Kuzmin's first clients were AI tool companies asking for reels about their products.
  • ★★★ A chart-topping rapper messaged Egor Kuzmin after a reel with 40,000 views to ask for a snippet for a track called "AI"; Kuzmin had under 10,000 followers, and within a week of its release 15,000 to 20,000 people from the industry followed him.
  • ★★ For his first brand client, a drinks brand launching a collaboration with a clothing label, Egor Kuzmin built a teaser from phone photos of the jackets on a factory floor, and it outperformed the brand's live-shot ad.
  • ★★ In the account of Egor Kuzmin and his business partner, clients no longer ask whether AI will fit the brand; the question now is budget, and generated footage is one way productions cut it.
  • ★★ Egor Kuzmin left architecture when his earnings from AI, social media and teaching passed his salary at the bureau and the university.
  • ★★ XR School is a two-month course whose every practical module runs on Higgsfield: images (including real people), a product ad, a music snippet, a one-minute cinematic, clients and promotion.
  • ★★ XR School teaches the music snippet as a format where a strong result gets noticed by the artist's team or by the fans, both of which count as a win.
  • ★ Egor Kuzmin's graduates join a free community with a work hub where he passes on requests he cannot take himself.

  • ★★★ Egor Kuzmin says the last stage of any project is showing it to an audience, a step most people skip: a project is finished when someone has seen it.

    “A project is finished when someone has seen it.”

  • ★★★ Higgsfield advises publishing before you are asked: a finished piece posted in public is the fastest way to add to a portfolio, since the people who commission work watch the same feeds. · Higgsfield Community

  • ★★ Higgsfield advises building on the newest model early: Egor Kuzmin's snippet and stadium film were made in the first weeks of a Seedance release, while few people had seen such output. · Seedance
  • ★★★ Higgsfield advises testing a shot for five seconds at lower quality before spending more credits on a longer or higher-resolution generation.
  • ★★ Pre-production decides the deadline: shared assets and an agreed shot list turned three minutes of generated stadium film into four evenings of work.
  • ★★ Higgsfield advises working from a moodboard of references the audience already recognises: a shot in the palette of a well-known film reads better than one built from nothing.
  • ★★ Egor Kuzmin joined the Higgsfield Creator Partnership Program on 12 January 2026 and was one of the first creators Higgsfield worked with before the programme took its current form.
  • ★★ The Creator Partnership Program gives creators building on Higgsfield a covered monthly plan and credits, early access to new models and a direct line to the team; applications are open. · first in: 2026-10-05, Hugo Blendl: How a Rick and Morty Animator Makes a Daily Show on Higgsfield
  • ★ The Creator Partnership Program includes a network of about 1,000 Creative Partners worldwide.
  • ★★ Egor Kuzmin's course now includes an hour-long lesson, recorded with the Higgsfield team, on how creators become Creative Partners, and several graduates have joined the programme on their own.
  • ★★ Egor Kuzmin calls the Creator Partnership Program a weight off his shoulders: he can experiment without counting credits, and without a budget for an experiment the experiment does not happen.
  • ★★ Higgsfield Community is where creators publish finished work with the process behind it, follow each other and enter contests; it is open to anyone with a Higgsfield account. · Higgsfield Community
  • ★★ Shots is Higgsfield Community's feed of single generations, each published with its prompt, model and settings so another creator can study and recreate it. · Higgsfield Community
  • ★★ Open Projects are published with the brief, the shot list, the assets and the credits spent, so a finished piece doubles as a record of how it was made. · Higgsfield Community, OpenAI
  • ★★ The Higgsfield Global Film Festival runs on Community with a $1,000,000 prize pool and fourteen winners; its submissions are public and sit next to Higgsfield Originals. · Higgsfield Global Film Festival, Higgsfield Community, Higgsfield Originals
  • ★★ Egor Kuzmin says one of the things he wanted most was to get into the community of creators he admired, and AI was how he got in.
  • ★★ Egor Kuzmin is moving part of his practice into 3D and 2D animation built with LLM assistants and Blender, the area he wants to learn next. · Blender
  • ★★ Egor Kuzmin says that if his son wanted a creative profession he would send him into AI, calling it the future and the present.

Threads in this video

Mentioned

Central: Egor Kuzmin · Seedance 2.0

Also: People: Egor Kreed · Eldzhey

Projects: Creator Partnership Program · Higgsfield Community · Higgsfield Global Film Festival · Higgsfield Originals

Works: Malo 2.0 · Mobile Legends

Organizations: Instagram · OpenAI · Telegram · TikTok · XR Production · XR School · YouTube

Concepts: keyframe · shot list

Places: Luzhniki

Products: Blender · DALL·E · Open Projects · Seedance · Seedance 2.5 · Shots · Soul ID

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