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How BITT Animation Runs Hybrid AI Production on Higgsfield with Cinema Studio and Supercomputer

2026-08-25 · other · Higgsfield, Gonzalo Canepa · original

Topic: Studio work & business (also: Post-production & finishing, Cost, credits & plans, Higgsfield platform & ecosystem, Prompting & AI assistants, Pre-production & story, Image generation & editing) · mode: Case study · tags: guest or collaboration

In this Higgsfield case study, Gonzalo Canepa, who built BITT Animation's AI branch, says at least 70% of the studio's work now uses AI at some stage, and Higgsfield put what once took five platforms in one place. The team uses Cinema Studio mostly for previz with clients. For hybrid VFX shots, the original plate goes through Seedance, and the generated pass is composited back over the real footage, then upscaled before grade. He says three-month jobs now take three to six weeks, budgets fall to 15–40%, and the studio runs about six projects in parallel.

What is said

  • BITT Animation summary card

What is said

★ — how much it matters to the source.

  • ★★ BITT Animation has made animation and VFX for 24 years; it was founded by Franco Bittolo, CEO and director, and built up with Cristian Morales, COO and director, its first partner.
  • ★ BITT Animation's clients include Coca-Cola, PepsiCo, Toyota, Ford, Volkswagen, Unilever, Nestlé, Spotify, KFC and Honda, with agencies such as Ogilvy, VML, TBWA, BBDO, Publicis and Media.Monks.
  • ★★★ About five years ago Gonzalo Canepa joined BITT Animation as a partner to build an emerging-technology department that became BITT Plus, its AI branch; today at least 70% of the studio's work involves AI at some stage.
  • ★★ BITT keeps its traditional studio BITT Animation and its AI-native arm BITT Plus in one building, so much of its work combines traditional VFX and AI generation in one pipeline, decided shot by shot.
  • ★★ Gonzalo Canepa says BITT's advantage is more than 15 full-time artists, most with about 10 years in the industry, trained on AI after traditional careers, which he says is why its AI output looks as it does.
  • ★★ BITT LAB, BITT's internal R&D group, tests new models and platforms in a live pipeline within days of release to separate what holds up in production from demos; Higgsfield entered the studio that way. · Higgsfield AI
  • ★ BITT's team works between Buenos Aires and Spain; Gonzalo Canepa, based in Palma, has about 20 years in high-end visual production, the last six focused on AI.
  • ★ BITT's conventional stack (Maya, Houdini and Blender for 3D, Arnold, Nuke and After Effects, DaVinci Resolve, Unreal Engine) is still in use and remains the right answer on certain jobs. · Blender, After Effects, DaVinci Resolve
  • ★★ In BITT's traditional pipeline a 30-second spot with five characters meant months of animation from a large team, simulation and farm rendering, and weeks of boards and 3D previz before a client saw anything. · previsualization
  • ★★ Gonzalo Canepa says the biggest bottleneck of traditional production was time and workforce, one problem: it scales only by adding people, and that limited what BITT could take on.
  • ★★ BITT came to AI through machine learning for face replacement on live client work, then moved into diffusion: local Stable Diffusion, ControlNet and AnimateDiff. · face swap
  • ★★ BITT's daily workflow came to rest on ComfyUI with open models such as WAN, Flux and Qwen, then closed models such as Veo 3.1 and Nano Banana; it has also tested Runway, Luma, Sora, Kling, Krea, OpenArt and Flow. · Wan, FLUX, Veo 3.1, Nano Banana, Runway, Sora, Kling
  • ★★★ Gonzalo Canepa says Higgsfield, adopted roughly eight months to a year ago, changed BITT's day by putting much of what it did across five platforms into one place with proper control. · Higgsfield AI
  • ★★ Higgsfield was not the first platform BITT tried but the one that held up across enough of the workflow to standardise a team on, and BITT has trained its whole team on it. · Higgsfield AI
  • ★★ BITT drives Higgsfield's image and video suites daily with its own prompt systems, developed internally and refined across projects rather than written fresh each time. · Higgsfield AI
  • ★★★ Cinema Studio is the tool BITT's team is most attached to: mainly for previz with clients, fast enough to discuss in the same week, and on some projects its material carried through to final delivery. · Cinema Studio, previsualization
  • ★★ BITT also works through Seedance and Gemini Omni because much of its work is VFX on existing film footage, now largely generative. · Seedance, Gemini Omni Flash
  • ★★ BITT has used Marketing Studio and tested Supercomputer and its agentic workflows for tasks run at volume or unattended, and uses MCP and CLI access with Claude and GPT to wire Higgsfield into its own systems. · Marketing Studio, Supercomputer, Higgsfield MCP, Higgsfield CLI, Claude
  • ★ BITT is testing the recent tool that breaks generated images into editable layers to see how it fits its pipeline.
  • ★★★ In BITT's hybrid VFX shot the original plate goes into Seedance and is changed directly (an animated character, a replaced car, a new background, a swapped product, an added element); what comes back is a generated pass. · Seedance
  • ★★★ BITT then composites the generated pass back against the original footage, keeping what must stay untouched, and finishes with a beauty pass, enhancement and upscale in Higgsfield before grade. · upscaling
  • ★★ Gonzalo Canepa says the generative step does the part that used to take the most hours, while plate management, compositing and finishing make the result hold up as a shot rather than a clip.
  • ★★ At BITT the platform replaced concept art and 3D previz at the front of the process, while further down it augments the 3D and comp stack, generated material moving into Nuke or After Effects. · After Effects, previsualization
  • ★★ BITT's team rates highest that, with the work in one organised place, it became realistic to train the whole team on one system instead of leaving knowledge with each tool's specialist. · Higgsfield AI
  • ★★★ Under BITT's AI-led model, work that took three months now takes three to six weeks, on some jobs close to a week; the range covers the whole pipeline, not any single tool.
  • ★★ At BITT, getting to a client presentation used to take weeks of concept art and 3D previz and now takes days, often less. · previsualization
  • ★★★ Gonzalo Canepa says a project with a traditional budget in the low hundreds of thousands can come in at roughly 15–20% of it when almost fully generative, and 30–40% on hybrid work.
  • ★★ In BITT's framing Higgsfield's role is consolidation: running a workflow through one platform instead of five or six is part of why its AI-led model is sustainable at the studio's scale. · Higgsfield AI
  • ★★ BITT's proof point is a monthly retainer with a large consumer packaged goods company running at around 95% AI output.
  • ★★ BITT's recent AI-led work includes a campaign of ten-plus spots for Saladix with Arcor, a Toyota TV spot and a music video for Bizarrap.
  • ★★ BITT says it now spends more time waiting for client feedback than generating the animation being reviewed: the bottleneck moved out of the studio.
  • ★★★ Because generative work has natural gaps (generation, review, client feedback), the same BITT artist can move between projects, and the studio went from one major project at a time to around six in parallel.
  • ★★ Gonzalo Canepa calls the capacity gain a change to what kind of studio BITT can be: the difference between declining work because the team is committed and saying yes.
  • ★★ At BITT, Franco Bittolo and Cristian Morales hold every frame to the same standard of composition, performance, timing and taste, whether it was made traditionally or with AI.

  • ★★ BITT says technology changes how a frame gets made but not what the studio accepts as a good frame.

    “The technology changes how a frame gets made. It doesn’t change what we accept as a good frame”

  • ★ Marcos Ferrari, a full-time director at BITT, does a lot of AI-led direction hands-on, working with the tools himself, Cinema Studio in particular. · Cinema Studio

  • ★★ Gonzalo Canepa points to Marcos Ferrari's way of working, a director generating the options himself instead of briefing someone and waiting, as where AI production is heading.

Threads in this video

Mentioned

Central: BITT Animation · Cinema Studio · Gonzalo Canepa · Seedance

Also: People: Cristian Morales · Franco Bittolo · Marcos Ferrari · Mariana Motta

Organizations: Krea · Luma AI · OpenArt · Runway

Concepts: face swap · previsualization · upscaling

Places: Buenos Aires

Products: After Effects · AnimateDiff · Blender · Claude · ComfyUI · DaVinci Resolve · Flow · FLUX · Gemini Omni Flash · Higgsfield CLI · Higgsfield Layers · Higgsfield MCP · Kling · Marketing Studio · Nano Banana · Sora · Stable Diffusion · Unreal Engine · Veo 3.1 · Wan

Only in the description or credits: Supercomputer

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