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How Sinecera, the Studio Behind Films for Lacoste, SuperStep and Nesine, Runs Hybrid Production on Higgsfield

2026-08-04 · other · Higgsfield, a guest · original

Topic: Studio work & business (also: Productions (case studies), Video generation & shot direction) · mode: Case study · tags: guest or collaboration, one creator's experience

In Higgsfield's case study of 4 August 2026, the Istanbul studio Sinecera explains how it runs hybrid production for clients such as Lacoste, SuperStep and Nesine. Its pipeline runs script, boards, previz, offline and online with client approval at every step; each job gets its own Cinema Studio project, AI Cast and Soul ID hold faces, and work starts from an approved keyframe. In the Nesine film, real spectators shot on green sit in front of generated hippodromes and crowds spanning a century. The studio says the biggest saving is shoot days, 3-4 down to 1 or none, with a core team of five or six.

What is said

  • Sinecera in brief, with the Higgsfield features it uses

What is said

★ — how much it matters to the source.

  • ★★ Higgsfield describes Sinecera as an Istanbul-based production studio that came out of film and literature, made up of writers, directors, screenwriters and illustrators.
  • ★ Sinecera's name comes from the ancient Roman 'sine cera', "without wax": marble sold with its flaws visible.
  • ★★ a guest: Sinecera says it is a complete production studio making commercials and branded content shot conventionally, fully in AI and hybrid, plus 2D animation, feature films, series and games.
  • ★★ a guest: Sinecera's current game, Mira, is already up on Steam ahead of release.

  • ★★ a guest: Sinecera calls itself not an AI studio that also shoots but a production studio that picked up a new set of tools.

    “We're a production studio that picked up a new set of tools.”

  • ★★★ a guest: For Sinecera, truth means flaw: nothing real is clean, so it leaves flaws in on purpose, and deciding which flaws to keep is a human job with no setting for it.

  • ★★ a guest: Sinecera calls scale the easy half of its approach: more attempts, faster, at a size a team as small as theirs could not otherwise reach.
  • ★★ a guest: Sinecera says storytelling does not change, the medium does: cinema was once the new technology said to kill theatre, and the studio chose to use the new medium to tell its own stories.
  • ★★★ a guest: Sinecera's animated feature Cha Cha Bird is a 70-minute film that a studio its size could not have financed under a conventional animation pipeline.
  • ★★★ a guest: Sinecera says the real argument for AI production is not efficiency but work that otherwise would not get made.
  • ★★★ a guest: Sinecera's pipeline runs script, boards, previz, offline and online with a client approval gate at every step; Higgsfield covers boards through to a large share of the final imagery. · Higgsfield AI
  • ★★★ a guest: Sinecera opens a dedicated Cinema Studio project for every job, and the whole team works inside that project. · Cinema Studio
  • ★★★ a guest: Sinecera uses Cinema Studio's AI Cast and Soul ID to hold a recurring face across a full commercial. · Cast, Soul ID, Cinema Studio
  • ★★ a guest: Sinecera uses AI Locations in Cinema Studio to hold a consistent world across a commercial. · Cinema Studio
  • ★★ a guest: Sinecera uses Cinematic Cameras in Cinema Studio for real camera language rather than one-off clips. · Cinema Studio
  • ★★★ a guest: Sinecera's AI artists always start from an approved keyframe, a still already art-directed and signed off, and then move it; text-to-video is the exception. · keyframe, text-to-video
  • ★★ a guest: Sinecera calls Multishot its workhorse for turning approved storyboard frames into moving shots across different models without losing the approved frame.
  • ★★ At Sinecera five or six people generate into one shared project, with the same cast, locations and look.
  • ★★ The Gazi Koşusu, the Turkish Derby run since 1927, ran for the hundredth time in June 2026; Sinecera's brief for Nesine was to carry that century of history in one film.
  • ★★★ a guest: In Sinecera's Nesine film, the spectators in the stands, whose faces and reactions carry the emotion, were shot for real on green.
  • ★★★ a guest: Everything behind the real spectators of the Nesine film was generated on Higgsfield: the hippodromes, the crowds, the eras and the world aging across a century. · Higgsfield AI
  • ★★ a guest: Sinecera's Lacoste x SuperStep film, delivered in April 2026, was built entirely inside Cinema Studio, with cast, locations and camera language in one project. · Cinema Studio
  • ★★ a guest: Because fashion is unforgiving about consistency and taste, Sinecera calls Lacoste x SuperStep the cleanest demonstration of what the Higgsfield platform does when the brief is mood rather than narrative. · Higgsfield AI
  • ★★★ a guest: Sinecera says its clearest saving is shoot days: a campaign film that would conventionally need 3-4 shooting days takes 1 day or none.
  • ★★★ a guest: Sinecera says crew scales with shoot days: a full unit on location is easily thirty to fifty people, while a full-AI project has a core team of five or six.

  • ★★ a guest: Sinecera says AI production drops the cost of a revision from a reshoot to a regeneration.

    “The cost of a revision drops from 'reshoot' to 'regenerate'.”

  • ★★★ a guest: Sinecera says a conventional version of the Nesine film, a century of racing back to 1927, was not an option at all, since no campaign budget in its market carries a hundred years of period production.

  • ★★ a guest: Sinecera says the saving on the Nesine film is not a percentage off a quote: the film exists, and under the old process it would not have.
  • ★★★ a guest: Sinecera says clients respond to hybrid production better than a year ago because the studio stopped selling the technology and started selling the process.
  • ★★ a guest: With sign-off at every gate of Sinecera's pipeline, a client sees a moving cut before the money is spent, where in conventional production it comes after.
  • ★★ a guest: Sinecera finds that being straight about the seams helps: clients burned by AI vendors respond well to hearing the actual workflow described instead of promises of magic.
  • ★★ a guest: Sinecera says most clients no longer ask whether a film was made with AI; they ask whether it can be delivered on Thursday. · also in: The AI-native creative suite built for enterprise

Threads in this video

Mentioned

Central: Cinema Studio · Nesine — 100th Gazi Koşusu · Sinecera

Also: Works: Cha Cha Bird · Lacoste x SuperStep · Mira (game)

Organizations: Steam

Concepts: keyframe · text-to-video

Places: Istanbul

Events: Gazi Koşusu

Products: AI Locations · Cast · Cinematic Cameras · Higgsfield Enterprise · Multishot · Soul ID

Only in the description or credits: Lacoste · Nesine · SuperStep

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