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3-Step Workflow To Make Ultra-Realistic AI Ads

2026-06-22 · blog how-to · Higgsfield · original

Topic: Video generation & shot direction (also: Assets, references & consistency, Prompting & AI assistants) · mode: Tutorial · tags: prompts shared

Higgsfield's blog walks through a cinematic headphones ad, building every asset first (product, character, locations, props) so everything stays consistent once the camera moves. A Claude Skill then writes the Seedance 2.0 shotlist and per-scene prompts in place of hand-written prompts. Across five scenes it shares practical fixes: erase duplicate faces from character sheets so the model does not drift, write dance moves beat by beat, and pin street props with a top-down map, since text cannot hold a location down.

What is said

  • Scene 4 — Office and Scene 5 — Packshot

What is said

★ — how much it matters to the source.

  • ★★★ For the headphones ad, Higgsfield advises building all assets first (the product, the character, the locations and the props), since they recur in every scene and locking them up front keeps everything consistent once the camera moves.
  • ★★ In Higgsfield's ad workflow GPT Image 2 makes product sheets, edits and schematic maps, Soul Cinema and Cinematic Locations make the photoreal stills of the character and locations, and Seedance 2.0 generates the scenes. · GPT Image 2, Soul Cinema, Seedance 2.0
  • ★★★ Higgsfield advises not writing Seedance 2.0 prompts by hand: a Claude Skill generates the shotlist and the per-scene prompts in the exact format Seedance expects. · Claude, Seedance 2.0
  • ★★ The headphones product sheet is generated from a single source image in front and 3/4 views so the model knows the product from every side; one's own product image goes in as @image_1.
  • ★★ The hero's character sheet pairs a close-up that locks his face with a full-body front and back view that locks his build; a grey background keeps the win rate high because nothing competes with the character. · character sheet
  • ★★★ A character sheet with more than one face in frame makes the video model drift, so Higgsfield erases the duplicate face to leave a single face to lock onto, for the boss's sheet too. · character sheet
  • ★★ The hero's final look combines the looks he liked into one outfit (a pink shirt open over a white tank with faded jeans) and rebuilds his sheet in it, keeping his face and identity locked. · character sheet
  • ★★ For the stadium scene the hero's sheet is edited into a blue athletic kit with the running shoes, a locked reference so the outfit does not jump between takes. · character sheet
  • ★★ Because the hero is dry at the start of the run and drenched by the finish, a second sweat-soaked sheet of him is built as its own locked reference, which keeps his face from drifting when he changes mid-scene. · character sheet
  • ★★ Higgsfield generates the ad's location stills (kitchen, stadium, street, office) at a 3/4 angle, which gives the room depth for the camera to move through and holds up far better than a flat head-on shot.
  • ★★ To set up the prompt-writing Claude Skill, upload it in Claude under Customize → Skills, open a fresh chat and attach the script plus every locked asset; the more Claude can see, the better the prompts. · Claude · also in: How To Direct an AI Short Film Like a Filmmaker (Full Workflow + Prompts)
  • ★★ Give Claude an element list naming each asset, and in Higgsfield add each asset under Elements with exactly the same name, so every prompt the skill writes attaches the right images automatically. · Elements, Claude · also in: How To Direct an AI Short Film Like a Filmmaker (Full Workflow + Prompts)
  • ★★ The Claude Skill returns one connected shotlist: a style prefix glued to every prompt plus named prompts (1a, 1b, 2a…); changing the prefix once updates every prompt, and editing one prompt leaves the rest locked. · Claude
  • ★★ Higgsfield shares for download the exact shotlist the Claude Skill wrote for the headphones ad, every scene and prompt in one file, to adapt with one's own product and assets. · Claude
  • ★★★ A style header at the top of the first scene prompt locks the look (lens, lighting, handheld feel and slow motion), and every other scene reuses it so the whole ad feels like one film. · first in: 2026-06-14, How To Make Cinematic Football Ads With AI (Full Workflow)
  • ★★ The style header of the headphones ad also limits the generated sound to real-world noise with no music; the music is added later in the edit. · first in: 2026-06-14, How To Make Cinematic Football Ads With AI (Full Workflow)
  • ★★ The coffee montage is prompted like a car ad, a fast jump-cut montage of scoop, flame, pour and first sip on the beat, with the moka pot and mug locked as exact references so they do not drift in the close-ups.
  • ★★★ For the hero's dancing exit the moves are written out beat by beat, because "he dances" alone gives generic flailing.
  • ★ The stadium scene prompts broadcast-style coverage (wides, tight tracking on the legs and a worm's-eye sprint over the lens), and its opening tap match-cuts to the closing tap of Scene 1.
  • ★ The headphones ad's product shot is a body-rig snorricam locked on the ear cup, with the headphones dead centre while the track rips past in motion blur.
  • ★★★ For the street scene Higgsfield builds a top-down schematic pinning the fire hydrant and the skydancer in place: text cannot hold a location down but a map can, so their size and position stay right take after take.
  • ★★ For the street dance the music track goes into the prompt as an input (@music track) so every move lands on the beat, and the choreography is written cut by cut.

Threads in this video

Mentioned

Central: Claude · Headphones ad (Higgsfield, 2026) · Seedance 2.0 · Seedance shotlist Claude Skill (headphones ad)

Also: Concepts: character sheet · Map technique · pack shot · product sheet · style prefix

Products: Cinematic Locations · Elements · GPT Image 2 · Soul Cinema

Also centred on Headphones ad (Higgsfield, 2026): 3-Step Workflow To Make Ultra-Realistic AI Ads · The 3-Step Realistic AI Ad Workflow: The finished ad, and the 3-step system · The 3-Step Realistic AI Ad Workflow: Locking the first location: the kitchen · The 3-Step Realistic AI Ad Workflow: Scene 3 — the street, and the layout map trick · The 3-Step Realistic AI Ad Workflow: The full commercial, and the recap · The 3-Step Realistic AI Ad Workflow: The product sheet (GPT Image 2.0)

Also centred on Seedance shotlist Claude Skill (headphones ad): 3-Step Workflow To Make Ultra-Realistic AI Ads · The 3-Step Realistic AI Ad Workflow: The finished ad, and the 3-step system · The 3-Step Realistic AI Ad Workflow: The shot list, and the Claude skill behind it

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