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How To Make Cinematic Football Ads With AI (Full Workflow)

2026-06-14 · blog how-to · Higgsfield · original

Topic: Video generation & shot direction (also: Assets, references & consistency, Prompting & AI assistants, Audio, voice & music) · mode: Tutorial · tags: prompts shared

This Higgsfield blog breaks down the full workflow of a cinematic football ad for the TOPUP soda can, built from the assets up. The product, characters, robots, location and props are locked first so every shot stays consistent, and the location still matters most because the video inherits its lighting and textures. A Claude Skill writes the scene prompts, a shared style header keeps twelve scenes looking like one film, and the Map technique, a top-down location scheme, keeps the goals in place between shots.

What is said

  • Scenes 7–12: the fall, the comeback, round two, the winning goal, the victory gag and the pack shot

What is said

★ — how much it matters to the source.

  • ★★★ For the TOPUP football ad, Higgsfield advises building the assets first (the product, character, location, robots and props), since they recur in every shot and locking them early keeps the whole film consistent.
  • ★★ For the TOPUP football ad, the character, robots and props were made in Soul Cinema, and the product sheet and the location scheme in GPT Image 2. · Soul Cinema, GPT Image 2
  • ★★ Higgsfield shares for download the Claude Skill that writes the Seedance prompts of the TOPUP football ad. · Claude, Seedance 2.0
  • ★★ Before generating a single shot, Higgsfield sets up the prompt-writing Claude Skill by uploading it in Claude under Customize → Skills. · Claude
  • ★★ Higgsfield then opens a fresh Claude chat, attaches the script and every asset, and gives Claude the full element list so it knows the cast by name. · Claude
  • ★★ In Higgsfield, add each asset under Elements with exactly the name it has in Claude's element list; a prompt pasted from Claude then attaches the right elements automatically, with no manual linking. · Elements, Claude
  • ★★ The TOPUP can sheet turns one can image into a front, back and top product sheet so that Seedance knows the packaging from every angle. · Seedance 2.0
  • ★★ The hero's reference sheet locks his face and body for reuse, with the full body on the left and a face close-up on the right. · character sheet
  • ★★ In the hero's character-sheet prompt the outfit is deliberately left undescribed so the model returns a range of looks; a casual outfit was chosen to contrast with the futuristic robot. · character sheet
  • ★★ The rival robot is generated in the same exo-armour language as the hero's robot so both read as one world; the only real changes are the number 9 and a darker palette.
  • ★★★ Higgsfield calls the location still the most important image of the ad: the video inherits its textures and lighting, so a clean, filmic location keeps every shot from looking plasticky. · AI look
  • ★★ In the location prompt, an anamorphic lens gives the wide cinematic feel and film grain strips away the too-clean digital look.
  • ★★★ A style header at the top of the first scene prompt locks the look (lens, lighting, handheld feel and slow motion), and every other scene reuses it so the whole ad feels like one film. · also in: 3-Step Workflow To Make Ultra-Realistic AI Ads
  • ★★ The style header also limits the generated sound to real-world noise with no music; the music is added later in the edit. · native audio · also in: 3-Step Workflow To Make Ultra-Realistic AI Ads
  • ★★ The transformation scene cuts super-macro close-ups of each armour piece locking on (chest, wrists, helmet) against fast handheld and drone shots for an epic rhythm.
  • ★★ Directing the camera shot by shot (low angles, hard cuts, the rival's legs, then an over-the-shoulder reveal) gives the robots' first face-off its sports-ad tension.
  • ★★ The duel prompt asks for photoreal footage with anime-style football choreography and keeps the ball at the controlling player's feet so the dribbling stays coherent.
  • ★★ In the scene where the rival scores, the goals kept teleporting around the street because the prompt had no spatial anchor. · Seedance 2.0
  • ★★★ Higgsfield's Map technique: instead of describing positions in words, hand the video model a location scheme, a top-down map with the goals pinned in place.
  • ★★ For the location scheme in GPT Image 2, the goal positions are marked by hand as two dots on a top-down plate of the location, which is then fused with the goal prop into a labelled scheme. · GPT Image 2
  • ★★ Declare the location scheme to Claude so it rebuilds the prompt around it, telling it the goals must appear exactly where the map shows and that the goal shields are a reference, not a keyframe. · Claude
  • ★★ For the hero's fall, a physics rewrite of the prompt (a heavy steel ball, weighty robots and a real fall) makes the armour break like metal instead of sliding off.
  • ★★ Because the comeback scene has a lot going on, Higgsfield splits it in two; the first part is one handheld take with the rival juggling the ball in the background.
  • ★ The comeback duel is made by asking Claude to take the first duel's prompt and add more dribbling (stepovers, nutmegs, feints), with the hero now outplaying the rival. · Claude
  • ★★ For the winning goal only the one missing shot, a sliding tackle with sparks, is generated, since the goal itself was already made in the first duel; the shot carries the location scheme so the goal stays in place.
  • ★ The ad closes on a pack shot: the can drops from the sky into the cracked street, the TOPUP name builds from flying metal shards, lightning rips through it and the tagline appears. · pack shot

Threads in this video

Mentioned

Central: Claude · Map technique · Seedance 2.0 · Seedance prompt Claude Skill (TOPUP ad) · TOPUP football ad

Also: People: Adil

Concepts: AI look · character sheet · pack shot · style prefix

Products: Claude Fable 5 · Elements · GPT Image 2 · Soul Cinema

Also centred on Map technique: I Made a Cinematic Ad Using Claude Fable 5 + Higgsfield AI (Full Workflow) · 3-Step Workflow To Make Ultra-Realistic AI Ads · The 3-Step Realistic AI Ad Workflow: Scene 3 — the street, and the layout map trick · Make a Cinematic Ad End-to-End: Scenes 5-6: The Duel & Round One Loss · AI Got the Seating Wrong So I Drew a Map

Also centred on Seedance prompt Claude Skill (TOPUP ad): I Made a Cinematic Ad Using Claude Fable 5 + Higgsfield AI (Full Workflow) · Make a Cinematic Ad End-to-End: Intro: One Website, One Cinematic Ad · Make a Cinematic Ad End-to-End: Stage 2: The Prompting Framework · Make a Cinematic Ad End-to-End: Recap: Iteration Is the Skill

Also centred on TOPUP football ad: I Made a Cinematic Ad Using Claude Fable 5 + Higgsfield AI (Full Workflow) · Make a Cinematic Ad End-to-End: Intro: One Website, One Cinematic Ad · Make a Cinematic Ad End-to-End: Stage 2: The Prompting Framework · Make a Cinematic Ad End-to-End: Scenes 7-8: The Fall & The Comeback · Make a Cinematic Ad End-to-End: Scenes 11-12: Victory Gag & Pack Shot · Make a Cinematic Ad End-to-End: Scenes 3-4: First Meeting & The Goal

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