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France’s Volume Leader in Perfume, Adopt Parfums, Scales with Fantasmagorie and Higgsfield

2026-10-09 · other · Higgsfield, a guest · original

Topic: Productions (case studies) (also: Studio work & business, Pre-production & story) · mode: Case study · tags: vendor claims

Higgsfield's case study tells how the Paris agency Fantasmagorie made the "Don't Touch My Mini" campaign for Adopt Parfums' mini brumes with no live shoot. The story, about lending someone an Adopt fragrance that may never come back, runs as a main film and shorter social pieces told as a serial. It went from writing to final delivery in three to four weeks, with images made in Higgsfield Canvas on Nano Banana Pro, FLUX.2 and GPT Image 2 and video on Seedance 2.0.

What is said

  • What changed for the agency, its quote and the About note

What is said

★ — how much it matters to the source.

  • ★★ Fantasmagorie, a Paris creative agency, built a 40 m² set and a fake prison for productions by the French creator Squeezie and made a piano fly at the Paris 2024 Olympics closing ceremony; its work combines direction, set construction, scenography and live-action production.
  • ★★ Fantasmagorie's default for a campaign film had always been a live-action shoot, with pre-production run on reference moodboards from existing films; building a proper storyboard that way could take several days.
  • ★★★ For the launch of Adopt Parfums' mini brumes, Fantasmagorie built "Don't Touch My Mini" around lending someone an Adopt fragrance that may never come back, told across a main film and several shorter social pieces as a serial.
  • ★★ Fantasmagorie wrote and storyboarded "Don't Touch My Mini", created its image and video material on Higgsfield, then assembled the final edit and did the sound design and music in-house, with no live shoot.
  • ★★★ "Don't Touch My Mini" took three to four weeks from writing to final delivery, with no shoot days and no live-action footage; the shorter social pieces were made through the same workflow.
  • ★★★ For "Don't Touch My Mini", Fantasmagorie worked in Higgsfield Canvas, making the images with Nano Banana Pro, FLUX.2 and GPT Image 2 and the video with Seedance 2.0. · Canvas, Nano Banana Pro, Flux.2, GPT Image 2, Seedance 2.0
  • ★★ Fantasmagorie estimates that making the "Don't Touch My Mini" concept as live action would have added weeks, potentially months, to the schedule. (hedged)
  • ★★ According to Fantasmagorie, "Don't Touch My Mini" reached 2 million views within 48 hours without paid promotion, and French advertising publications covered the story.
  • ★★ Fantasmagorie now uses generated storyboards before its live-action shoots to explore compositions and show clients what the film could look like; they have partly replaced its reference moodboards from existing films. · AI storyboard
  • ★★ Higgsfield's case study says Fantasmagorie still developed the concept, directed the visual language and finished the work in-house; what changed was the range of ideas it could test before production constraints narrowed them.
  • ★★ a guest: Fantasmagorie says that with Higgsfield it can imagine and test shot composition, set design and camera movements that would otherwise be much more complex to produce, and bring ideas to life much faster. · Higgsfield AI

Threads in this video

  • refine · How do you make a storyboard for an AI film or ad? — Fantasmagorie now uses generated storyboards before its live-action shoots to explore compositions and show clients what the film could look like; they have partly replaced its reference moodboards from existing films.

Mentioned

Central: Adopt Parfums · Don't Touch My Mini · Fantasmagorie

Also: AI storyboard · Canvas · Paris 2024 Olympics · Squeezie

Only in the description or credits: Flux.2 · GPT Image 2 · Nano Banana Pro · Seedance 2.0

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