Skip to content

Introducing the New AI Influencer: How It Works and What You Can Create

2026-10-03 · blog launch post · Higgsfield · original

Topic: Higgsfield platform & ecosystem (also: Assets, references & consistency, Video generation & shot direction, Cost, credits & plans, Post-production & finishing) · mode: Release note

Higgsfield's blog of 3 October 2026 announces a rebuilt AI Influencer, its character studio for short-form video, where a character is built from 19 menu settings and can carry your own face. Character type no longer picks a species; it now grades on three levels how far the character departs from an ordinary look. The character becomes a clip through Genjutsu in the Motion tab, and can be cast in a Cinema Studio scene by referencing it with @ to keep one persona across shots. A character costs 1.12 credits, about $0.06.

What is said

  • Who AI Influencer is for, and FAQ

What is said

★ — how much it matters to the source.

  • ★★★ Higgsfield says its latest update rebuilt AI Influencer, its character studio for short-form video: a character is made from 19 menu settings, can carry your own face, and becomes a clip through Genjutsu in the Motion tab. · AI Influencer Studio, Genjutsu
  • ★★★ Before the update, Character type in AI Influencer selected a species (human, mammal, reptile, fish, hybrid or alien); now it grades on three levels how far the character departs from an ordinary look. · AI Influencer Studio
  • ★★ The updated AI Influencer builds characters from 19 menu settings with no prompt writing at any step. · AI Influencer Studio
  • ★★ In AI Influencer, Character type Average builds an everyday person, Bold adds features that register in a feed, and Extreme produces a fully exaggerated outlier. · AI Influencer Studio
  • ★★ Higgsfield suggests the Average Character type in AI Influencer for an everyday-looking person in lifestyle posts, UGC-style ads and host formats. · AI Influencer Studio, UGC
  • ★★ Higgsfield suggests the Extreme Character type in AI Influencer for a full outlier face built for comedy, sketches and meme formats. · AI Influencer Studio
  • ★★ AI Influencer's optional Upload your photo field keeps the facial features of the uploaded image in the character; use your own picture, one of someone who gave permission, or a past generation. · AI Influencer Studio
  • ★★ One AI Influencer generation returns a close-up portrait and a full-body shot of the same character. · AI Influencer Studio
  • ★★ The AI Influencer builder covers identity, body, face, hair and style; colours come from palettes and several fields take more than one option at once. · AI Influencer Studio
  • ★ Higgsfield says AI Influencer's Randomize fills all 19 fields in one click, a faster way to find a direction than setting each field from zero.
  • ★★ From an AI Influencer result, Recreate reruns the same settings for a new take, Turn to motion with Genjutsu sends the character to the Motion tab, and Download saves both images. · AI Influencer Studio, Genjutsu
  • ★★ The AI Influencer result menu offers Create element and Assign to element to save the character as a reusable element. · AI Influencer Studio, Elements
  • ★★ Genjutsu's Motion transfer in AI Influencer takes the movement from a reference video and gives it to the character, which performs it frame for frame. · Genjutsu, motion transfer, AI Influencer Studio
  • ★★ Genjutsu's Objects swap replaces one element of a clip, such as a product, an outfit or a prop, and keeps the rest of the original footage. · Object Swap, Genjutsu
  • ★★ A Genjutsu generation in AI Influencer's Motion tab takes one reference video of 4 to 30 seconds and up to 30 images, outputs 480p, 720p or 1080p, and needs no prompt. · Genjutsu, AI Influencer Studio
  • ★★ Higgsfield suggests using the Trending Genjutsu feed in AI Influencer's Explore as a format library: rerun a motion already circulating with your own character in it. · Genjutsu, AI Influencer Studio
  • ★★★ To keep one persona across shots, Higgsfield says to add an AI Influencer character to a Cinema Studio scene from the AI Influencer tab of the media picker and reference it with @ in the scene description. · AI Influencer Studio, Cinema Studio, Elements
  • ★★ For a character-led social account, Higgsfield suggests an Average or Bold AI Influencer character with a fixed style and recurring posts. · AI Influencer Studio
  • ★★★ AI Influencer runs on Higgsfield plan credits at 20 credits per $1; generating a character costs 1.12 credits, about $0.06. · AI Influencer Studio, credit
  • ★ Higgsfield says its plans start at $15 per month. · Higgsfield AI

Threads in this video

  • milestone · AI Influencer Studio — Higgsfield says its latest update rebuilt AI Influencer, its character studio for short-form video: a character is made from 19 menu settings, can carry your own face, and becomes a clip through Genjutsu in the Motion tab.
  • refine · How do you keep a character the same across shots? — To keep one persona across shots, Higgsfield says to add an AI Influencer character to a Cinema Studio scene from the AI Influencer tab of the media picker and reference it with @ in the scene description.

Where the stories that moved here went next

Mentioned

Central: AI Influencer Studio · Character Builder

Also: Cinema Studio · Elements · Genjutsu · motion transfer · Object Swap · UGC

Also centred on Character Builder: Changelog: AI Influencer

← Previous: Introducing the Higgsfield AI Creator Partnership Program · Next → 7 AI Video Team Plans Compared: Pricing, Seats, and Shared Credits