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GPT-6 Astra Changed Meta Ads Forever!

2026-10-03 · long tutorial / working session · Adil · recording, 10:23 · watch on YouTube

Topic: Studio work & business (also: Pre-production & story, Prompting & AI assistants, Cost, credits & plans) · mode: Tutorial · tags: fiction, prompts shared, one creator's experience

Adil shows how he makes Meta ads with GPT-6 Astra in ChatGPT, connected to Higgsfield and his custom ad skill, which looks for long-running, wide-reach ads in Meta Ad Library. Product ads follow his five-part PROOF copy framework, and service ads the QUEST framework: a quiz, a case study told as a story or an offer backed by a guarantee. He posts new ads as organic Reels first, A/B-tests the winners one element at a time, and says the whole experiment cost about $100.

What is said

The parts of the video and what is said in each (★ — how much it matters to the video).

00:00:00 — Ten thousand ads analysed and three leads; his last marketing video on this channel

  • ★★ Adil says he spent weeks analysing 10,000 ads for products and services with GPT-6 Astra, then tested the patterns with his own ads and got his first three leads. — 00:00:00 · GPT-6 Astra
  • ★★ Adil says this is his last marketing video on the Higgsfield channel; new marketing videos will be on Higgsfield Marketing (as heard). — 00:00:00

00:00:29 — The PROOF copy framework and the callout diagram; connecting Higgsfield to ChatGPT with the custom skill

  • ★★★ From the 10,000 ads Adil distilled the winning copy structure into a five-part framework he calls PROOF, used in all three e-commerce ad formats, static or video. — 00:00:29
  • ★★ Adil's first winning e-commerce ad format is the callout diagram: a clean product shot with thin lines pointing out features, explaining how each helps in everyday life. — 00:00:29
  • ★★★ To make a callout diagram, connect Higgsfield to ChatGPT, attach Adil's custom ad skill and add the product photo with a short description; GPT-6 Astra writes research and copy, Higgsfield MCP generates the visuals. — 00:01:15 · Higgsfield AI, ChatGPT, GPT-6 Astra, Higgsfield MCP

00:01:42 — How the skill picks models and mines Meta's ad library for angles; keep visuals simple

  • ★★ Adil's ad skill picks a model for each task: GPT Image 2.5 for static ads, Seedance for video and Seedream for characters. — 00:01:42 · GPT Image 2.5, Seedance, Seedream
  • ★★ On the GPT-6 Astra side, Adil's ad skill analyses the ads already running in the niche, finds what they have in common and uses those patterns for new creatives. — 00:01:42 · GPT-6 Astra
  • ★★★ Meta Ad Library shows an ad's reach and how long it has run; Adil says the longer an ad runs and the more reach it gets, the more likely it converts, and builds his skill on that. — 00:01:42
  • ★★ Adil says lead costs stay high because competitors share the same basic understanding of the customer and make similar promises; a deeper understanding of why people buy gives different angles to test. — 00:02:15
  • ★★ Adil says scrolling Meta's public ad library shows that the highest-converting ads are usually the simplest, so ad visuals should not be overcomplicated. — 00:02:58 · Meta

00:03:29 — Review card and offer card; adapting for Stories and Reels; turning the three formats into video ads

  • ★★ Adil's second e-commerce format is the review card, a real customer quote with a name and a rating; the third is the offer card; all three use PROOF, while services need another formula. — 00:03:29
  • ★★ Once the ads are approved, Adil asks GPT-6 Astra to adapt them for Stories or Reels, turning one creative into several formats without redoing the work. — 00:03:29 · GPT-6 Astra
  • ★★ For video ads Adil uses the same three formats one level deeper: the product shown working instead of a static callout diagram, a UGC-style video instead of a review card. — 00:03:55 · UGC

00:04:21 — A UGC-style ad for the bag

  • ★★ Adil says UGC-style ads do not look like typical ads, so the algorithm reads them as interesting content and shows them to more people. — 00:04:21 · UGC

00:04:30 — Why UGC-style ads get shown more; lead-cost arithmetic; ten minutes instead of a week

  • ★ Adil's example for an $80 bag: $10 can bring one lead and no sales, or ten leads and three buyers, $240 in revenue. (hypothetical) — 00:04:46
  • ★★ Adil says the whole process with GPT-6 Astra and Higgsfield takes about 10 minutes, not a week. — 00:04:46 · GPT-6 Astra, Higgsfield MCP

00:05:15 — Finding clients in Meta Ad Library; the client brief; a $250 package

  • ★★★ To find clients without paid traffic, Adil opens advertisers' ads in Meta Ad Library and clicks through the advertiser card to their official website: these businesses already spend money on ads. — 00:05:15
  • ★★ Adil says clients pay for AI ads because the service takes the endless question of which ad to run next off their plate. — 00:05:47
  • ★★ Adil sends a lead his free client brief template and feeds their answers straight into GPT-6 Astra. — 00:05:47 · GPT-6 Astra
  • ★★ Adil suggests offering a client five AI ad videos at $50 each, a $250 package; the price depends on the work, and more variations can turn into repeat business. — 00:05:47
  • ★★★ Adil advises posting new ads as organic Reels first, especially on a small budget, to see which ideas get people asking about the product before paying for traffic. — 00:06:08 · Instagram
  • ★★ Adil tested his ad skill by posting a few of the videos as Reels; some got more views than others, and people started reaching out about the bag. — 00:06:08

00:06:17 — Testing the ads as organic Reels; first inquiries about the bag

  • ★★ Once stronger ideas are found, Adil makes more versions with one prompt; GPT-6 Astra compares the results with the audience research and suggests new variations to test. — 00:06:40 · GPT-6 Astra
  • ★★★ For services Adil uses the QUEST framework, with three formats: a quiz, a case study told as a story, and a direct offer backed by a guarantee. — 00:06:40

00:07:01 — Ads for services: the QUEST framework and niching down

  • ★★ Adil says niching down is the one lever that raises a service's price: a general Spanish course might cost $100, a business Spanish program a thousand. — 00:07:09
  • ★★ Adil advises picking one customer segment and aiming every ad at it, which alone raises the average check. — 00:07:45

00:07:49 — Storytelling ad made by Astra for a marketing agency

00:08:12 — Checking the agency ad against QUEST

  • ★★★ Adil's formula for service ads: hook with a pain point, show the end result, and close with a high-value lead magnet. — 00:08:15

00:08:22 — Quiz ad for an educational course

00:08:35 — The services formula, the lead magnet and the A/B-testing rule

  • ★★ Adil says a free lead magnet filters for qualified leads who need the service: a free diagnostic for a doctor, a trial lesson in education, a rebranding consultation for a designer. — 00:08:44
  • ★★★ Adil's rule: never rebuild a working ad; A/B-test it by uploading the Ads Manager performance report to GPT-6 Astra for variations of the best creatives, changing one element at a time. — 00:08:44 · A/B testing, GPT-6 Astra

00:09:11 — Three numbers to watch; what all the ads cost against traditional production and UGC creators; links

  • ★★ When testing ads on paid traffic, Adil watches three numbers: hook rate, CTR and cost per lead. — 00:09:11
  • ★★★ Adil says every static and video ad in the experiment cost about $100 in total, all of it spent on iterations to get the examples right. — 00:09:11 · GPT-6 Astra, Higgsfield MCP
  • ★★ Adil says $100 buys one video in traditional production, and a typical UGC creator charges $100 to $200 for a single ad. — 00:09:39 · UGC
  • ★★ Adil says he will leave the best-performing templates, his custom ad skill, the client brief, the prompts and the setup instructions in the description, all free. — 00:09:39

Threads in this video

Where the stories that moved here went next

Mentioned

Central: Adil's Meta ads skill (GPT-6 Astra) · GPT-6 Astra · Higgsfield MCP · Meta Ad Library · PROOF framework · QUEST framework

Also: Organizations: Higgsfield Marketing

Concepts: A/B testing · lead magnet · UGC

Products: Ads Manager · ChatGPT · GPT Image 2.5 · Seedance · Seedream

Only in the description or credits: Instagram · Meta

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