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Türkiye Wealth Fund’s anniversary film by Big Purple in 10–12 days with Canvas

2026-09-30 · other · Higgsfield, Fatih Öztürk, a guest · original

Topic: Productions (case studies) (also: Studio work & business) · mode: Case study · tags: guest or collaboration, one creator's experience

In Higgsfield's case study of 30 September 2026, the Türkiye studio Big Purple made Türkiye Wealth Fund's 10th-anniversary film in 10–12 days with approvals and revisions, against a roughly two-month traditional estimate, keeping its five creative stages but doing pre-production in Higgsfield Canvas and replacing the shoot with image and video generation.

What is said

  • About Big Purple

What is said

★ — how much it matters to the source.

  • ★★ Big Purple Project, a production studio founded in Türkiye, has made commercials for Red Bull, Vodafone, Migros and Halkbank.
  • ★ Big Purple's traditional productions meant coordinating talent agencies, transporting wardrobe, scouting locations and planning around unpredictable weather.
  • ★★★ Big Purple estimated the traditional route for Türkiye Wealth Fund's 10th-anniversary film at about 30 days of pre-production, 5 days of shooting and 20 days of post-production.
  • ★ Türkiye Wealth Fund, Türkiye's sovereign wealth fund and Big Purple's client, holds more than 30 companies in seven sectors, including Ziraat Bank, Türk Telekom and a 49% stake in Turkish Airlines.
  • ★★★ Big Purple kept its five creative stages (casting, wardrobe selection, location selection, storyboarding and shooting) in its AI work; what changed was the execution.
  • ★★ Big Purple's team believes convincing performances depend on small human details such as a pause, a breath or a moment of hesitation before a glance.
  • ★★ Higgsfield entered Big Purple's workflow gradually and with some skepticism from the traditional-production side: at first the team used it only for a few wide shots that would have been hard to produce otherwise. · Higgsfield AI
  • ★★ For one commercial Big Purple needed a moving aerial view of an Istanbul neighbourhood as it looked in the 1950s from only a very old photograph, and the team was surprised by what AI delivered against the time and cost of a full 3D reconstruction.
  • ★★ a guest: At Big Purple, using AI for one difficult shot gradually became making the whole film with it.
  • ★★★ Big Purple's pre-production boards, once printed casting, wardrobe and scene references covering the studio walls, now take shape in Higgsfield Canvas, and image and video generation replace the physical shoot while the same creative decisions are made at every stage. · Canvas

  • ★★ AI widened what could be revised so much that Big Purple built its positioning around revisions, under the slogan "Revision-Proof AI Films".

    “Revision-Proof AI Films”

  • ★★ Fatih Öztürk of Papillon Agency says that with bank clients every detail of the brand matters: even a background extra in a competing bank's colours can require a revision.

  • ★★★ Fatih Öztürk says the biggest advantage of Big Purple / Dreaming Broccoli AI Studio is precise adjustments that keep the performances, emotion and atmosphere already approved, with revisions back quickly and no scene started over for a small change.
  • ★★ Big Purple uses Higgsfield's image and video generation tools for its AI films and the platform's filing and naming features to keep outputs organised. · Higgsfield AI
  • ★★★ Türkiye Wealth Fund's anniversary film took Big Purple 10–12 days including brand and agency approvals and revisions, against a traditional estimate of about two months; the studio puts the time saved at about 80%.
  • ★★ Big Purple reports significantly lower overall costs across its AI productions, since they need less transport, catering and other on-set logistics, while creative work, experimentation and iteration stay in the budget.
  • ★★ Shorter timelines give Big Purple more capacity to pursue new clients and run projects at the same time.
  • ★★ Big Purple has launched Dreaming Broccoli, a dedicated AI studio, named after the handle Higgsfield automatically gave the studio's account. · Higgsfield AI
  • ★★ a guest: A Big Purple voice calls Higgsfield the fastest-learning production manager in the world: the studio's filmmaking knowledge is unchanged, but the speed and possibilities of putting it into practice have changed. · Higgsfield AI

Threads in this video

Mentioned

Central: Big Purple · Canvas · Türkiye Wealth Fund 10th-anniversary film

Also: People: Fatih Öztürk

Organizations: Dreaming Broccoli · Halkbank · Migros · Papillon Agency · Red Bull · Turkish Airlines · Türk Telekom · Vodafone · Ziraat Bank

Places: Istanbul

Only in the description or credits: Türkiye Wealth Fund

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