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Brilliance Cut Production Costs by 80% with Marketing Studio

2026-08-28 · other · Higgsfield, Marcin Richert, a guest · original

Topic: Cost, credits & plans (also: Studio work & business, Failure modes & fixes) · mode: Case study · tags: vendor claims, guest or collaboration

Higgsfield's case study tells how the jewellery brand Brilliance moved its campaign imagery onto Higgsfield: a campaign that once carried a roughly $100,000 shoot now runs at about $10,000 plus labour. Brilliance reports production costs down 80%, campaign time cut from six–eight days to three–four, and output up five to ten times. Marcin Richert says distant, high-volume shots do not need the most expensive model, while close-ups get heavy QC and Photoshop finishing and are regenerated until every facet and prong matches the real piece.

What is said

  • 80% Saved, and Every Dollar Stays in the Business

What is said

★ — how much it matters to the source.

  • ★ Brilliance has sold diamonds, engagement rings and fine jewelry online for four decades, making every ring to order in its U.S. workshop; its catalog runs to 1.3 million+ certified diamonds.
  • ★★ According to Higgsfield, the imagery across Brilliance.com is now predominantly generated on Higgsfield, in a category where a customer zooms into a stone before spending thousands of dollars.
  • ★★ a guest: A Brilliance voice quoted by Higgsfield says the biggest advantage is flexibility: using different tools as the industry evolves without committing to any, with everything in one place.
  • ★★★ Before Higgsfield a Brilliance campaign meant real photo shoots, generative experiments on other platforms and stitched-together UGC, and a shoot cost roughly $100,000 on average. · UGC
  • ★★ A real Brilliance jewelry shoot meant expensive pieces transported to set, insured and guarded, and the piece on camera still had to match the piece in the box.
  • ★★ Higgsfield says generating Brilliance's imagery removed both constraints of a shoot: the product no longer travels, and accuracy is set in the file rather than on set.
  • ★★★ A Brilliance campaign that used to carry a $100,000 shoot now runs at roughly $10,000 plus labor, with labor and software adding about $15,000 a month across the operation.
  • ★★★ Against its prior production methods, Brilliance reports production costs down 80%, time per campaign down from six–eight days to three–four, and output volume up five to ten times.
  • ★★ Asked what matters most, the Brilliance team points to switching between models: it optimizes cost per asset by choosing the engine each job needs, and tries new engines and features as they land.
  • ★★ At Brilliance, image generation and short video assets carry most of the volume; Marketing Studio was recently adopted and is replacing part of the UGC content. · Marketing Studio, UGC

  • ★★★ Marcin Richert says high-volume shots seen from a distance do not need the most expensive engine, because the difference does not show.

    “For high-volume shots seen from a distance I don’t need the most expensive engine, because you won’t see the difference.”

  • ★★ Marcin Richert says having twenty subscriptions in twenty different places is really painful.

  • ★★ Brilliance centralizes its workflow in Higgsfield for collaboration and asset management, with automations connecting Notion, Google Drive and Claude, and splits creative tasks into automated pipelines for high-volume retouching. · Notion, Google Drive, Claude
  • ★★★ Higgsfield says generating jewelry imagery is not push-button: quality control is labor-intensive, especially on close-ups, since ring width, tapering and the shine of a stone decide whether an image is honest to the physical piece.
  • ★★★ Every Brilliance frame goes through heavy QC and Photoshop finishing before a product page; if a facet, a prong or the ring's taper does not match the physical piece, the team regenerates the image as many times as it takes. · Photoshop
  • ★★ The Brilliance team frames the result as 10x more cost-efficient rather than cheaper, because its aim is not spending less on the same output.
  • ★★ The Brilliance team typically runs 2–3 campaigns at once with an unchanged process; what changed is each campaign's cost and how many assets it can carry.
  • ★★ Brilliance puts the reclaimed budget back into R&D, product development, marketing and manufacturing.
  • ★★ Marcin Richert says the savings are not a sum to move somewhere else: it all stays in the business.

Threads in this video

Mentioned

Central: Brilliance

Also: Claude · Google Drive · Marcin Richert · Notion · Photoshop · UGC

Only in the description or credits: Marketing Studio

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