I Created a $1,000,000 Brand Using AI

2026-04-24 · case-study tutorial · Adil, Higgsfield · recording, 25:33 · watch on YouTube

Topic: Video generation & shot direction (also: Image generation & editing, Assets, references & consistency) · mode: Tutorial · tags: prompts shared, one creator's experience, fiction, giveaway

In this case-study tutorial Adil builds a clothing brand, Higgs, from a blank page and then makes all its ads in Higgsfield Marketing Studio. He designs the logo and every product the same way: options in Soul Cinema from Claude-written prompts, then Nano Banana Pro to add the logo. The ads use preset after preset (UGC, Pro Virtual Try-On, Hyper Motion, Wild Card, TV Spot, Unboxing), with a Claude skill he trained to write viral ad prompts. By his count a UGC video costs under $5 this way, against $200 to $500 when shot for real.

What is said

The parts of the video and what is said in each (★ — how much it matters to the video).

00:00:00 — Higgsfield Marketing Studio introduced, the tools of the workflow, the Off Culture store as proof

★★ Adil's brand workflow: Nano Banana Pro for brand assets, Soul for designing the products, Claude to write better prompts, all combined in Marketing Studio. — 00:00:36 · Nano Banana Pro, Soul, Claude, Marketing Studio · also in: Build a Brand's Visuals with AI: The AI Marketing Workflow
★★ Adil says the founder of Off Culture built his whole e-commerce store on Higgsfield Soul: every product shot on the site is AI, and he ships from Asia to the US and Europe without ever doing a photo shoot at the factory. — 00:01:04 · Soul · also in: Build a Brand's Visuals with AI: The AI Marketing Workflow

00:01:31 — Step one, the brand: logo from a Claude prompt in Soul Cinema and Nano Banana Pro, colour palette, logo variations

★★ For the Higgs logo Adil asks Claude for a prompt: a logo for a fashion brand called Higgs, "accent color, flat vector, and minimal". — 00:02:00 · Claude
★★ Adil advises keeping a logo memorable rather than clever or complicated, like the three stripes of Adidas, the check mark of Nike and the apple of Apple. — 00:02:00 · also in: Build a Brand's Visuals with AI: Inventing the Brand
★★ Adil says four Soul Cinema images cost him only half a credit, so he can afford to experiment. — 00:02:22 · Soul Cinema · also in: Build a Brand's Visuals with AI: Inventing the Brand
★★ When the logo's text came out too small, Adil had Claude write a prompt to make it bolder and slightly tilted, then ran it in Nano Banana Pro with the original image instead of Soul Cinema. — 00:02:22 · Claude, Nano Banana Pro, Soul Cinema · also in: Build a Brand's Visuals with AI: Inventing the Brand
★★ Adil advises choosing a brand's colour palette by research rather than taste, since colours invoke emotions and signal categories, picking those that give the most advantage in the niche. — 00:02:46 · also in: Build a Brand's Visuals with AI: Inventing the Brand
★ Adil keeps the brand's images and a checklist of everything a complete brand needs in Notion. — 00:02:46 · Notion · also in: Build a Brand's Visuals with AI: Inventing the Brand
★★ For logo variations Adil asks Claude for a prompt for three variations and runs it in Nano Banana Pro with the final logo, getting a monogram, an icon and a horizontal lockup in two colourways. — 00:03:30 · Claude, Nano Banana Pro · also in: Build a Brand's Visuals with AI: Inventing the Brand

00:03:54 — Step two, the products: t-shirt, jacket, shoe reference sheet, pants and sunglasses, each with the Higgs logo

★★ For the t-shirt Adil has Claude write a long product mock-up prompt (an oversized jersey with black shoulder and side panels on a white background) and generates it in Soul Cinema. — 00:04:11 · Claude, Soul Cinema · also in: Build a Brand's Visuals with AI: Creating the Products
★★ Adil says every brand has one signature item people recognise at once; for Higgs it is a neon yellow and black puffer jacket. — 00:05:08 · also in: Build a Brand's Visuals with AI: Creating the Products
★★★ Adil's flow for every clothing item: generate options in Soul Cinema, pick the best, then use Nano Banana Pro to put in the brand logo. — 00:05:31 · Soul Cinema, Nano Banana Pro · also in: Build a Brand's Visuals with AI: Creating the Products
★★ For a four-view reference sheet of the sneakers on a white background (side, top, bottom and back views) Adil uses Nano Banana Pro. — 00:05:59 · Nano Banana Pro · also in: Build a Brand's Visuals with AI: Creating the Products
★★ To match a bright jacket and a simple t-shirt, Adil asks Claude for a prompt for black baggy pants with straight side lines in the brand's hex colour. — 00:06:25 · Claude

00:07:42 — Step three, the ads: Marketing Studio presets, UGC cost, product from the website link, Lulu as avatar

★★ Marketing Studio's presets are UGC, Tutorial, Unboxing, Hyper Motion, Product Review, TV Spot, Wild Card, UGC Virtual Try-On and Pro Virtual Try-On; Adil says they were built around the digital ad formats that work in 2026. — 00:07:42 · Marketing Studio, hypermotion · also in: Build a Brand's Visuals with AI: Marketing Studio Try-Ons
★★★ Adil says a single real-life UGC video costs $200 to $500, while in Marketing Studio it costs less than $5. — 00:08:15 · Marketing Studio · also in: How to Built a Full Clothing Brand with AI — Full Prompts, Build a Brand's Visuals with AI: Marketing Studio Try-Ons
★★ In Marketing Studio a product can be created by hand or by pasting a website link, from which the product is created automatically. — 00:08:37 · Marketing Studio · also in: Build a Brand's Visuals with AI: Marketing Studio Try-Ons
★★ Instead of a preset avatar, Adil uploads his own image to Marketing Studio, Lulu from Hell Grind (which he calls Higgsfield's most successful original series), names her and creates the avatar. — 00:08:37 · Marketing Studio, Hell Grind

00:09:15 — The UGC ad: Lulu in the full Higgs set

00:09:30 — The Claude skill for viral ads; Pro Virtual Try-On and UGC try-on videos with Lulu

★★ With no prompt, the Marketing Studio UGC preset took every item from the brand's website (jacket, pants, t-shirt) and put them all on Lulu, with the logos consistent. — 00:09:30 · Marketing Studio · also in: Build a Brand's Visuals with AI: Marketing Studio Try-Ons
★★★ Marketing Studio presets work without a prompt, but for better results Adil spent four hours training a Claude skill that writes prompts for the most viral ads. — 00:09:30 · Claude, Marketing Studio
★★ To install Adil's skill in Claude: Customize, create new skill (the plus icon), create a skill, upload a skill, and drop in the file linked in the description. — 00:09:55 · Claude · also in: Build a Brand's Visuals with AI: Marketing Studio Try-Ons
★★ Adil says the Pro Virtual Try-On video with a transition took about two minutes in Marketing Studio, against much editing in real life. — 00:11:01 · Marketing Studio · also in: Build a Brand's Visuals with AI: Marketing Studio Try-Ons
★★ Adil's Claude skill also writes prompts for casual UGC videos: he asks for a viral UGC video with his avatar and product and runs it with the UGC try-on preset. — 00:11:01 · Marketing Studio, Claude · also in: Build a Brand's Visuals with AI: Marketing Studio Try-Ons
★★ A Pro Virtual Try-On video of the sunglasses came with music built in and a clean pack shot at the end; Adil calls it production ready, with no editing. — 00:12:40 · Marketing Studio, pack shot

00:12:50 — Hyper Motion: the t-shirt, the jacket stress test, the logo with a comet tail

★★ The Hyper Motion preset, given only the t-shirt with no avatar and no prompt, assembled it element by element (side panels, colour, logo) and ended on a clean pack shot. — 00:13:33 · Marketing Studio, hypermotion, pack shot · also in: Build a Brand's Visuals with AI: Hyper Motion Ads
★★ Adil advises batching many videos at once, one per item, to run many ads. — 00:13:33 · Marketing Studio · also in: Build a Brand's Visuals with AI: Hyper Motion Ads
★★ With Hyper Motion and the jacket, Adil prompts a stress test of the jacket with natural elements; the video puts it through snow, fire, water and sharp objects. — 00:14:13 · Marketing Studio, hypermotion
★★ Hyper Motion also animates a logo: Adil drops in the logo, selects the preset and asks for a logo creation with a comet tail. — 00:14:35 · Marketing Studio, hypermotion · also in: Build a Brand's Visuals with AI: Hyper Motion Ads

00:15:30 — Content for social media and commercials: Pro Virtual Try-On and Wild Card with Roko, TV Spot

★★ Adil says social media presence matters for any brand: people spend most of their time there and discover most brands there, and a better presence brings more trust and purchases. — 00:15:42 · TikTok, Instagram · also in: Build a Brand's Visuals with AI: Social Video Content
★★ For a TikTok or Instagram reel of a guy skating while the clothes appear one by one and are put on him, Adil takes Claude's prompt to Marketing Studio's Pro Virtual Try-On, with Roko from Hell Grind as the avatar. — 00:16:08 · Claude, Marketing Studio, Hell Grind, Instagram, TikTok
★★ Adil says without AI like Marketing Studio a brand cannot keep up, as others use AI to make hundreds of pieces of content while you spend days shooting and editing. — 00:16:37 · Marketing Studio · also in: Build a Brand's Visuals with AI: Social Video Content
★★ Adil says the Wild Card preset of Marketing Studio is really good at unique, creative videos, such as his Claude-enhanced idea of a guy levitating in the clouds in the full outfit. — 00:17:07 · Marketing Studio, Claude · also in: Build a Brand's Visuals with AI: Social Video Content
★★ The Wild Card video kept the Higgs logo even on the sole of the shoe, on the back and on the front of the outfit. — 00:18:00 · Marketing Studio · also in: Build a Brand's Visuals with AI: Social Video Content
★★ A Wild Card video of a guy running sideways while the background changes with a swipe gave really clean transitions, with him reacting naturally to each environment. — 00:19:06 · Marketing Studio · also in: Build a Brand's Visuals with AI: Social Video Content
★★ Adil advises starting Marketing Studio with the Wild Card preset, the one he says will impress most. — 00:19:06 · Marketing Studio · also in: Build a Brand's Visuals with AI: Social Video Content
★★ For professional, high-budget commercials Adil says the best Marketing Studio preset is TV Spot. — 00:19:06 · Marketing Studio · also in: Build a Brand's Visuals with AI: The Professional TV Spot
★★ For a TV Spot Adil describes his idea to Claude (a guy walking towards the camera, everything beside him black and white, crowds blurring past in long exposure, cuts with fast negative invert flashes) and runs it with the whole outfit and a preset avatar. — 00:19:06 · Claude, Marketing Studio · also in: Build a Brand's Visuals with AI: The Professional TV Spot
★★ Adil says the TV Spot took a couple of minutes, where a real shoot would need a model, possibly a blocked-off street and a crew. — 00:19:56 · Marketing Studio · also in: Build a Brand's Visuals with AI: The Professional TV Spot

00:20:57 — Instagram images with a second Claude skill, studio photos for the website, the ambassadors swapped in

★★ Adil trained a second Claude skill for social media images: drop in the characters and clothing and ask for a viral social media post; he runs the resulting prompt in Nano Banana Pro with the character and the clothing prop sheet. — 00:20:57 · Claude, Nano Banana Pro · also in: Build a Brand's Visuals with AI: Social & Website Images
★★ Adil uses a 3:4 aspect ratio for Instagram posts, which he says is the Instagram post aspect ratio. — 00:21:27 · Instagram · also in: Build a Brand's Visuals with AI: Social & Website Images
★★ Adil says he will leave all the prompts and the Claude skill of the Higgs brand build in the description. — 00:21:27 · Claude · also in: Build a Brand's Visuals with AI: Social & Website Images
★★ Nano Banana Pro does well with studio lighting, so for website studio photos Adil uses a short prompt ("professional studio picture", "monochromatic background", "side profile view") with each clothing piece uploaded separately. — 00:22:00 · Nano Banana Pro · also in: Build a Brand's Visuals with AI: Social & Website Images
★★★ To put the brand ambassador into a website photo, Adil gives Nano Banana Pro the photo and Lulu's character sheet with a simple prompt: "Change the girl in image one into the girl in image two. Keep the outfit." — 00:22:27 · Nano Banana Pro, character sheet · also in: Build a Brand's Visuals with AI: Social & Website Images

00:23:03 — Packaging "Quantum Cosmos" in Nano Banana Pro and the Unboxing preset with Roko

★★ Adil says every brand needs packaging, the first thing customers see when the product arrives; the better that experience, the more likely they buy again. — 00:23:03 · also in: Build a Brand's Visuals with AI: Packaging & Unboxing
★★ For packaging Adil asks Claude, with the logo attached, for a premium packaging concept for a collection called Quantum Cosmos, and generates it in Nano Banana Pro with the logo as reference: a gift bag and a box. — 00:23:03 · Claude, Nano Banana Pro · also in: Build a Brand's Visuals with AI: Packaging & Unboxing
★★ For an unboxing video Adil selects the Unboxing preset with the pants and Roko, uploads the packaging under additional assets, and generates with no prompt. — 00:23:57 · Marketing Studio · also in: Build a Brand's Visuals with AI: Packaging & Unboxing

00:24:13 — The unboxing ad of the velocity pants

★★ In the unboxing video the avatar calls the pants by their name on the brand's website, "velocity pan" (as heard). — 00:24:22 · Marketing Studio

00:24:33 — Wrap-up: from a blank page to a full brand; the merch giveaway

★★ Adil says that going from a blank page to a full brand, the hardest part was knowing what you wanted, and Marketing Studio helps even then. — 00:24:47 · Marketing Studio · also in: Build a Brand's Visuals with AI: Packaging & Unboxing

In the description and comments

★★ Higgsfield announces Marketing Studio, a tool to build a full brand and generate viral UGC ads with AI, powered by Seedance 2.0. — video description · Marketing Studio, Seedance 2.0
★★ Higgsfield: For the Higgs brand Marketing Studio generated nine ad formats with no real creator: Talking Head UGC, Unboxing, Product Review, Tutorial, Virtual Try-On, Pro Try-On, Hyper Motion, TV Spot and Wild Card. — video description · Marketing Studio
★★ Higgsfield says Ash Ome, founder of the streetwear brand Off Culture, built its whole visual identity, every product page and every social media creative in 5 days with Soul 2.0. — video description · Soul 2.0
★★ Higgsfield: Asked to integrate Claude into Higgsfield for prompt help in one workspace, the channel replies that it is "closer than you think". — creator comment · Claude, Higgsfield AI

Threads in this video

refine · Which image model should be used for keyframes, edits, text and outfits? — Adil's flow for every clothing item: generate options in Soul Cinema, pick the best, then use Nano Banana Pro to put in the brand logo. (00:05:31)
restate · What does an AI clip, shot or film cost? — Adil says four Soul Cinema images cost him only half a credit, so he can afford to experiment. (00:02:22)
refine · What does an AI clip, shot or film cost? — Adil says a single real-life UGC video costs $200 to $500, while in Marketing Studio it costs less than $5. (00:08:15)
refine · How do you keep a location, product or prop the same across shots? — For a four-view reference sheet of the sneakers on a white background (side, top, bottom and back views) Adil uses Nano Banana Pro. (00:05:59)
restate · Should prompts be short or long? — Marketing Studio presets work without a prompt, but for better results Adil spent four hours training a Claude skill that writes prompts for the most viral ads. (00:09:30)
refine · Should prompts be short or long? — Nano Banana Pro does well with studio lighting, so for website studio photos Adil uses a short prompt ("professional studio picture", "monochromatic background", "side profile view") with each clothing piece uploaded separately. (00:22:00)
refine · How do you keep a character the same across shots? — To put the brand ambassador into a website photo, Adil gives Nano Banana Pro the photo and Lulu's character sheet with a simple prompt: "Change the girl in image one into the girl in image two. Keep the outfit." (00:22:27)
promised · Adil: leave the prompts and Claude skills of the Higgs brand build in the description (2026) — Adil says he will leave all the prompts and the Claude skill of the Higgs brand build in the description. (00:21:27)
kept · Adil: leave the prompts and Claude skills of the Higgs brand build in the description (2026) — The prompts and Claude skills of Adil's Higgs brand build are linked in the description. (video description)
looked back · Hell Grind (Higgsfield Original Series) — Instead of a preset avatar, Adil uploads his own image to Marketing Studio, Lulu from Hell Grind (which he calls Higgsfield's most successful original series), names her and creates the avatar. (00:08:37)

Where the stories that moved here went next

Adil: leave the prompts and Claude skills of the Higgs brand build in the description (2026) — kept

Mentioned

Central: Claude · Marketing Studio · Nano Banana Pro · Soul Cinema

Also: Works: Hell Grind

Organizations: Adidas · Apple · Instagram · Nike · Notion · TikTok

Concepts: character sheet · HEX code · hypermotion · pack shot

Characters: Lulu · Roko

Products: Adil's viral ads Claude skill · Soul

Only in the description or credits: Ash Ome · Off Culture · Seedance 2.0 · Soul 2.0

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