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$350.000 AI Commercial - Full Prompts

2026-03-26 · blog how-to · Higgsfield · watch on YouTube

Topic: Video generation & shot direction (also: Assets, references & consistency, Post-production & finishing) · mode: Tutorial · tags: prompts shared

Higgsfield's blog takes apart a spy-themed perfume commercial scene by scene and gives the full prompts behind it, starting with the characters built in Cast before any shot is made. The story runs from a mansion lobby with dialogue, through a bathroom where the spy costume, watch and hologram appear, a crawl through the vents and a dark hall with a security guard, to a secret room with the perfume, lasers and Maria's gun, ending on a product shot and a kiss. One reusable trick: to switch the lasers on, the same image without and with red lasers serves as the start and end frame of a single video shot.

What is said

  • Ending of a commercial: the product keyframe and the kiss

What is said

★ — how much it matters to the source.

  • ★★ Higgsfield advises creating a reference sheet for each character before generating any scenes, so the characters look the same in every shot. · character sheet · first in: 2026-03-12, AI Short Film – Full Prompt Library (YouTube video)
  • ★★ For the spy perfume commercial, Higgsfield generates the characters and their character sheets in Cast inside Cinema Studio, to keep one face across the whole film. · Cast, character sheet
  • ★★ The spy Orlando Salazar is set in Cast as Genre Action, Budget $100M, Era 2020s, Archetype Lover, a tall athletic Latino man of about 30 with hazel eyes, slick-back wavy brown hair, a mustache and a custom-prompted black tuxedo. · Cast
  • ★ The woman of the first scene, Maria Sokolova, is set in Cast as Genre Action, Budget $50M, Era 2020s, Archetype Lover, female. · Cast
  • ★★ Higgsfield advises generating a film's key locations once, locking them in and referencing them throughout, as with the characters. · first in: 2026-03-12, AI Short Film – Full Prompt Library (YouTube video)
  • ★★ To place the characters in a generated location for the first keyframe in Cinema Studio 2.5, Higgsfield's prompt asks for the setting to be "inspired by the reference location but not used as a direct background", rebuilt with the same atmosphere. · keyframe
  • ★★ For a dialogue line in a video prompt, Higgsfield tags the character with @, describes the expression, quotes the line and adds "Static camera".
  • ★★ To reframe a keyframe on one character, Higgsfield's prompt asks to change the camera angle to a medium close-up and to use the character sheet from the second image as the appearance reference. · character sheet
  • ★★ For a second location in the same film, Higgsfield's prompt uses one attached image as the reference for style, mood and lighting and a second for colour grading, asking for a new frame "inspired by the references, not copied".
  • ★★ For a new costume, Higgsfield prompts a character reference sheet with a waist-up medium shot on the left and full-body front and back views on the right, no text or labels, keeping the exact face, hair and body proportions. · character sheet
  • ★★ To keep a generated character sheet looking like a film frame, Higgsfield ends the prompt with "preserve original color grade … no beauty grade, no skin smoothing, no sharpening, no HDR … this is a film frame not an advertisement". · Color grading, character sheet
  • ★ For a fast-cut entrance, Higgsfield's video prompt ends with "Dynamic editing, with quick cuts between shots".
  • ★★ For the watch hologram, Higgsfield first generates the hologram as an image, then writes a video prompt that tags the hologram and watch images with @ and describes the hologram emerging from the watch and retracting.
  • ★★ To show a generated room from a new viewpoint, Higgsfield asks the model to imagine the room from inside the ventilation, places the camera inside the vent looking through the grille and sets it parallel to the door of the first image.
  • ★★ For the crawl through the duct, Higgsfield tags the costume reference @Orlando_spy_costume and fixes the view as a side cross-section camera with a slow, tense crawling pace.
  • ★★ To put a newly designed character into a generated location, Higgsfield's edit prompt reads "Integrate the bald security guard from Image 1 into Image 2" and then sets the framing.
  • ★★ For Adil's cameo as the security guard, Higgsfield makes a character sheet of him bald and muscular in a guard's tuxedo, then swaps him into the keyframe with an edit prompt that also adds an iPod and earphones. · Adil, character sheet
  • ★ Higgsfield generates the props of the dark hall scene as separate images: a guard's ID badge reading "Adil Alimzhanov" of "Le Secret", a pen-sized blowgun tube and a tranquilizer dart. · Adil
  • ★★ For the dark hall finale, Higgsfield writes one video prompt in numbered scenes, with a dart point-of-view shot, a cut to a wide shot and then a series of tight insert shots from named angles.
  • ★★ To get a profile angle as the spy enters the room, Higgsfield first generates the room's wall alone as a clean background plate and uses it as the keyframe. · keyframe
  • ★★ For a close-up with the room reflected in the eyes, Higgsfield's prompt asks for a physically accurate, spherically distorted reflection of the hall in both pupils, with the lighting taken from a second reference image.
  • ★★ To show the spy from behind, Higgsfield makes a new keyframe from the existing one with the prompt "Change the camera angle 45 degrees to the right" and places the pedestal and the man in the frame.
  • ★★★ For the lasers switching on, Higgsfield uses the image without lasers as the start frame and the same image with red lasers as the end frame of one video shot. · keyframe
  • ★★ For a CCTV shot, Higgsfield prompts a high-corner surveillance camera with wide fisheye distortion, scan lines, chromatic noise and a vignette, then places a small character into the unchanged image by an edit prompt.
  • ★★ To keep the lights and lasers still when animating the CCTV keyframe in Cinema Studio Video's Single Shot, Higgsfield prompts "static camera, no lights movements, no laser movement".
  • ★★ The generated CCTV shot did not look enough like CCTV, so DaVinci effects were added to it. · DaVinci Resolve
  • ★★ To change one element of a keyframe without moving the shot, Higgsfield's edit prompt demands the same framing, camera angle, lens perspective and distance, with the pedestal kept the same size and position, "no resizing, no reshaping, no perspective shift".
  • ★★ When combining references, Higgsfield's prompt assigns each image one role: "Use Image 1 exclusively for the female character's appearance, and Image 2 only for the environment", and a third image for the pistol.
  • ★★ For the final shot, Higgsfield builds a detailed keyframe of the product with the couple behind it and then animates it in Cinema Studio Video with the very simple prompt "@Orlando and @Maria start kissing each other with passion". · keyframe

Threads in this video

  • restate · How do you keep a character the same across shots? — Higgsfield advises creating a reference sheet for each character before generating any scenes, so the characters look the same in every shot.
  • restate · How do you keep a location, product or prop the same across shots? — Higgsfield advises generating a film's key locations once, locking them in and referencing them throughout, as with the characters.
  • refine · How do you avoid the AI (plastic) look? — To keep a generated character sheet looking like a film frame, Higgsfield ends the prompt with "preserve original color grade … no beauty grade, no skin smoothing, no sharpening, no HDR … this is a film frame not an advertisement".
  • first on record · How do you control where the camera is in a known set? — To show a generated room from a new viewpoint, Higgsfield asks the model to imagine the room from inside the ventilation, places the camera inside the vent looking through the grille and sets it parallel to the door of the first image.
  • refine · How do you direct a multi-shot sequence? — For the dark hall finale, Higgsfield writes one video prompt in numbered scenes, with a dart point-of-view shot, a cut to a wide shot and then a series of tight insert shots from named angles.
  • refine · How do you change the camera angle of an existing image? — To show the spy from behind, Higgsfield makes a new keyframe from the existing one with the prompt "Change the camera angle 45 degrees to the right" and places the pedestal and the man in the frame.
  • refine · How do you put a new outfit on a person in a photo? — For a new costume, Higgsfield prompts a character reference sheet with a waist-up medium shot on the left and full-body front and back views on the right, no text or labels, keeping the exact face, hair and body proportions.

Mentioned

Central: $350,000 AI spy perfume commercial · Cast · character sheet · Cinema Studio 2.5 · keyframe · Orlando Salazar

Also: Adil · Color grading · DaVinci Resolve · Maria Sokolova

Also centred on $350,000 AI spy perfume commercial: A $350,000 AI AD Using Only 1 Tool (2026)

Also centred on Cinema Studio 2.5: Cinema Studio 2.5: The Viral AI Film Studio Just Leveled Up · A $350,000 AI AD Using Only 1 Tool (2026)

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