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Master Sora 2 for AI Commercials And Grow Audience

2025-10-13 · livestream / screening · Ruslan · recording, 1 h 17 min · watch on YouTube

Topic: Prompting & AI assistants (also: Higgsfield platform & ecosystem, Studio work & business, Video generation & shot direction, Assets, references & consistency, Failure modes & fixes, Cost, credits & plans) · mode: Tutorial · tags: time-bound offer, giveaway, prompts shared

In Higgsfield's first Sora 2 masterclass livestream, Ruslan, its head of prompt engineering, shows Sora 2 Trends presets and two custom GPTs for writing shot-list and detailed prompts. His core advice: hook viewers in the first three seconds, name the style at the start of the prompt, and write a time-coded shot list in two-to-three-second chunks. He covers limits too: clips run to 12 seconds, at 720p or 1080p in Sora 2 Pro, and uploads with realistic people or animals are blocked; he closes urging viewers to pitch local brands and post daily.

What is said

The parts of the video and what is said in each (★ — how much it matters to the video).

00:00:00 — Ruslan, Higgsfield's head of prompt engineering, opens the first Sora 2 masterclass and sets the agenda

  • ★★ Ruslan introduces himself as Higgsfield's head of prompt engineering, responsible for all of its viral presets. — 00:00:29 · Higgsfield AI

00:03:05 — The Higgsfield explore page, presets and models; Sora 2 and Sora 2 Pro settings and image-upload limits

  • ★★ Ruslan says Higgsfield has designed more than 200 or 500 video presets across different models. — 00:04:39 · Higgsfield AI
  • ★★ Ruslan says Higgsfield apps turn an uploaded product into a short commercial of up to 8–10 seconds. — 00:05:16 · Higgsfield AI
  • ★★ Ruslan says Higgsfield will hold another stream on making camera moves with its Higgsfield DoP model. — 00:05:45 · Higgsfield DoP
  • ★★ Ruslan: Video models on Higgsfield as of 2025-10-13 include its own camera-preset models, Sora 2, Kling, Wan 2.5, Veo and MiniMax, each with many presets. — 00:06:18 · Higgsfield DoP, Sora 2, Kling, Wan 2.5, Veo, MiniMax
  • ★★★ Ruslan: On Higgsfield, Sora 2 makes clips up to 12 seconds at 720p; Sora 2 Pro adds 1080p resolution, 12 seconds and a 9:16 or 16:9 aspect ratio. — 00:06:47 · Sora 2
  • ★★★ Ruslan warns that an image uploaded to Sora 2 must not contain realistic people or animals, because Sora's system blocks such images. — 00:07:09 · Sora 2
  • ★★ Ruslan says people can be put into Sora 2 only through Sora's cameos on OpenAI's own website. — 00:07:09 · Sora 2, OpenAI

00:07:40 — Sora 2 Trends: hand-picked viral presets

  • ★★ Ruslan: Sora 2 Trends holds more than 25 presets hand-picked by Higgsfield's prompt-engineering and marketing teams for what works on social media. (hedged) — 00:08:15 · Sora 2
  • ★ Ruslan: Sora 2 Trends presets include luxury-style ads, cinematic, street interviews, streamer POV, motivational, unpacking, romantic, minimalist corporate and epic fails in slow motion. — 00:08:45 · Sora 2

00:09:14 — A 50% promo code for the stream; sound check

  • ★★ Ruslan shares a promo code giving 50% off any Higgsfield plan, active during the stream and about one hour after it. — 00:09:55 · Higgsfield AI

00:11:20 — What makes a viral video: the hook, brain-rot and cinematic formats, growing and monetising a page

  • ★★★ Ruslan's structure of a viral video: a hook in the first three seconds that stops viewers scrolling, then the base, the climax and the resolution. — 00:11:55
  • ★★ Ruslan: Each Sora 2 Trends preset has its own dedicated prompt enhancer, so a user only picks the situation and the preset and writes a simple prompt. — 00:12:24 · Sora 2
  • ★ Ruslan: Sora 2 Trends presets let the user change the style of the video and adjust its craziness. — 00:12:45 · Sora 2
  • ★★ Ruslan says one kind of viral video looks realistic but has something off, such as a cop pulling over a car driven by a drunk goose. — 00:13:11
  • ★★ Ruslan: For a page as an AI influencer reviewing products, Ruslan says the format to use is talking-head videos. — 00:14:20
  • ★★ Ruslan says any AI video posted might go viral and gain followers who buy products, which leads companies to hire the creator. (hedged) — 00:15:31

00:16:06 — Generating with Sora 2 Trends presets: a crazy situation, a product reaction video, a minimalist commercial; Unlimited Sora 2

  • ★★★ Ruslan: Unlimited Sora 2 on Higgsfield is still on for the whole week; Ruslan thinks it may be turned off next Monday (20 October 2025) and urges viewers to experiment. (hedged) — 00:17:06 · Higgsfield Unlimited, Sora 2
  • ★★ Ruslan: A product image can be added to a Sora 2 Trends preset. — 00:17:06 · Sora 2
  • ★★ Ruslan: For his energy-drink reaction video in Sora 2 Trends, Ruslan sets English, an ultra-fast speech tempo, craziness on auto, realistic style and a montage with no cuts. — 00:18:43 · Sora 2
  • ★★ Ruslan says Sora 2 is made both for people who are not good at prompting and for good prompters: it accepts short prompts and very long structured ones. — 00:19:12 · Sora 2
  • ★ Ruslan hits a limit of four generations while his earlier Sora 2 Trends generations are still running. — 00:20:49 · Sora 2

00:21:19 — The HF Shot List Prompter GPT: time-coded shot lists for Sora 2, a K-pop music video

  • ★★ Ruslan shares two custom GPTs, built that day, that write structured Sora 2 prompts. — 00:21:19 · Sora 2
  • ★★★ Ruslan says Sora 2 works very well with a time-coded shot list: divide the video into chunks of two to three seconds for good cuts. — 00:21:51 · Sora 2, multi-shot prompt
  • ★★ Ruslan: The HF Shot List Prompter GPT turns a prompt into a detailed, structured Sora 2 shot list. — 00:22:18 · Sora 2
  • ★★ Ruslan: The HF Shot List Prompter makes up everything the user does not specify and incorporates whatever the user does specify. — 00:24:23

00:26:20 — Reviewing the energy-drink ads: product identity, local brands, iterating, UGC reaction videos

  • ★★ Ruslan: From his energy-drink ad, Ruslan finds Sora 2 does very well at transferring the identity of an uploaded product. — 00:26:49 · Sora 2
  • ★★★ Ruslan advises finding local brands in your city or neighbourhood and offering to make videos for them for free, so they spread the word about your work. — 00:26:49
  • ★★ Ruslan says the main thing to remember with Sora 2 is that a good video takes many iterations. — 00:27:31 · Sora 2
  • ★★ Ruslan: When iterating on Sora 2, Ruslan advises reviewing the structured prompt against the generated video to see what to improve. — 00:27:57 · Sora 2
  • ★★ Ruslan says Sora 2 can make UGC reaction videos for any product, or to anything else: type what the person should say. — 00:29:57 · Sora 2

00:31:13 — Short prompt versus shot-list prompt on a drunk-goose body-cam clip; Sora 2 Pro; product images on white; a Red Bull sports ad

  • ★★ Ruslan says even a cut-off prompt worked because Sora 2 has a reasoning model, its own prompt enhancer, under the hood. — 00:31:39 · Sora 2
  • ★★ Ruslan: Sora 2 output is a little blurry; Ruslan advises Sora 2 Pro at 1080p for sharper video, which takes a little longer to generate. — 00:34:26 · Sora 2
  • ★★ Ruslan's tip for a product in a Sora 2 ad: the product image should usually be on a white background. — 00:35:42 · Sora 2
  • ★★ Ruslan finds the drunk-goose body-cam clip from the shot-list prompt much more interesting than the one from a short prompt, though it came out 16:9 in a 9:16 frame. — 00:40:48 · Sora 2

00:41:13 — The Detailed Prompt GPT for text-to-video: a baseball-cap commercial and a tiger on CCTV

  • ★★ Ruslan says the Detailed Prompt GPT works better for text-to-video, because it describes in great detail what happens in the shot. — 00:41:13 · Sora 2
  • ★★ Ruslan: A Detailed Prompt GPT prompt lists format and tone, main subject, wardrobe, props, secondary props, location, framing, lighting, continuity rules and actions. — 00:44:23

00:46:09 — Black borders from a non-9:16 product image; recreating it at 9:16 in Seedream 4.0

  • ★★ Ruslan says Sora 2 sometimes misreads the aspect ratio of an uploaded image even when 9:16 or 16:9 is selected. — 00:46:43 · Sora 2
  • ★★★ Ruslan: To make a product image 9:16, Ruslan recreates it in Seedream 4.0, which he suggests over Nano Banana, at 9:16 with "recreate this exact image, do not change anything". — 00:47:07 · Nano Banana
  • ★★ Ruslan says Seedream 4.0 also has a reasoning model, so its prompt should be a directive ("recreate this image") rather than a description. — 00:47:37
  • ★★ Ruslan advises iterating in Higgsfield's Unlimited mode so as not to waste credits. — 00:48:45 · Higgsfield Unlimited, credit

00:49:11 — More results; the style named first in the prompt; OpenAI moderation of real and famous people

  • ★★★ Ruslan advises naming the style at the very beginning of a Sora 2 prompt: UGC iPhone raw video, cinematic ad, anime opening, LEGO, Simpsons or 3D style. — 00:54:18 · Sora 2
  • ★★ Ruslan says OpenAI's moderation blocks many Sora 2 prompts connected to real or famous people, such as Michael Jackson or Elvis Presley videos. — 00:54:55 · OpenAI, Sora 2

00:56:15 — Which GPT to use; guideline breaches and rewriting prompts in ChatGPT; content Sora 2 never generates

  • ★★ Ruslan says the prompt structure of the two GPTs works on any Sora 2 platform, Higgsfield or elsewhere. — 00:56:15 · Sora 2
  • ★★★ Ruslan: For control over what happens scene by scene and cut by cut, Ruslan suggests the HF Shot List Prompter, then rewriting parts of its prompt as needed. — 00:56:56 · Sora 2
  • ★★ Ruslan: For more control over the scene itself, how the main subject looks, the wardrobe and the location, Ruslan points to the Detailed Prompt GPT. — 00:56:56
  • ★★ Ruslan: For someone who does not want to prompt at all, Ruslan says to pick a Sora 2 Trends preset and write a short prompt. — 00:57:40 · Sora 2
  • ★★ Ruslan: When Sora 2 reports a guideline breach, Ruslan opens a new ChatGPT chat and asks it to rewrite the prompt so it does not violate the guidelines. — 00:58:19 · ChatGPT, Sora 2
  • ★★ Ruslan says describing someone who looks like a celebrity, or something a third party holds the IP on, may get a Sora 2 prompt an NSFW flag. (hedged) — 00:59:10 · Sora 2
  • ★★ Ruslan says Sora 2 never generates minors, violence, blood or sexually explicit content. — 00:59:41 · Sora 2
  • ★ Ruslan guesses that the many viral Sora videos of Michael Jackson were made before OpenAI introduced its new celebrity filters. (hedged) — 01:00:39 · OpenAI, Sora 2

01:02:37 — Q&A: posting daily until a video goes viral; Ruslan's own path to Higgsfield

  • ★ Ruslan says the custom Higgsfield GPTs work with a ChatGPT Plus subscription. (hedged) — 01:02:37 · ChatGPT
  • ★★ Ruslan: Asked for more Soul presets, Ruslan says Higgsfield will be working on that too. — 01:02:37 · Soul
  • ★★ Ruslan: Asked about the next step towards monetisation, Ruslan advises keeping AI videos coming until one hits. — 01:03:21
  • ★★ Ruslan: To go viral, Ruslan says, make something really crazy, something that grabs attention, or something that makes people hate you, because they will share it too. — 01:04:08
  • ★★ Ruslan: Before joining Higgsfield, Ruslan says, he posted videos daily and made AI video commercials for many brands. — 01:04:08 · Higgsfield AI
  • ★ Ruslan recalls that AI video was terrible back then: a long wait for a two-second clip with no movement. — 01:04:36

01:05:25 — Q&A: your own face in Sora 2, Soul versus Nano Banana and Seedream 4.0, roadmap, seeds, camera and lens types

  • ★★★ Ruslan says putting your own face into Sora 2 on Higgsfield is off limits for now, because Sora restricts cameos outside its own platform. — 01:05:25 · Sora 2, Higgsfield AI
  • ★★ Ruslan says Higgsfield will be working on ways to get a user's own identity into Sora 2. — 01:06:01 · Sora 2
  • ★★ Ruslan: For now, to put your own face in a video, Ruslan suggests Veo 3 or Wan 2.5 (as heard), whose clips are less dynamic than Sora 2's. — 01:06:01 · Veo 3, Wan 2.5, Sora 2, Veo
  • ★★ Ruslan: Compared with Higgsfield Soul, Ruslan says Nano Banana and Seedream 4.0 are limited in aesthetics, the Pinterest-like images people want to post. — 01:06:53 · Nano Banana, Soul
  • ★★ Ruslan calls Nano Banana and Seedream 4.0 good editing models. — 01:06:53 · Nano Banana
  • ★★ Ruslan says that from an uploaded face, Nano Banana and Seedream 4.0 most probably give two or three of four images with a person who only looks like you. (hedged) — 01:07:31 · Nano Banana
  • ★★ Ruslan says Nano Banana and Seedream (as heard) work badly with Asian faces, Kazakh faces included. — 01:07:31 · Nano Banana
  • ★★★ Ruslan's advantage of Soul: train your own model, put yourself in many situations, then edit those images in Nano Banana or Seedream (angle, hair, an added product). — 01:07:31 · Soul, Nano Banana
  • ★ Ruslan: Asked whether Higgsfield will get FLUX Premium, Ruslan says Higgsfield will consider it and has it in its backlog. — 01:08:18 · FLUX
  • ★★ Ruslan: Asked whether the Higgsfield library will get ways to organise generations, Ruslan says yes, Higgsfield will have that. — 01:08:18 · Higgsfield AI
  • ★★ Ruslan says fixing the seed in Sora 2 most probably will not give the same or even a similar result, because Sora enhances the prompt again. (hedged) — 01:09:04 · Sora 2
  • ★★ Ruslan: Asked for Higgsfield's major milestone until December 2025, Ruslan names becoming a decacorn with a 10 billion valuation. — 01:09:29 · Higgsfield AI
  • ★ Ruslan: For NSFW warnings on inoffensive product-placement prompts, Ruslan asks users to write to Higgsfield's Discord, saying Higgsfield will work on it. — 01:09:29 · Discord
  • ★ Ruslan says the stream's 50% promo code can also be used to buy an annual subscription. — 01:09:57
  • ★★ Ruslan says Sora 2 approximates camera looks such as an anamorphic lens or ARRI Alexa, but most probably not the exact look of a specific camera such as RED Komodo. (hedged) — 01:11:39 · Sora 2

01:12:11 — Creator promo-code giveaway, the public custom GPTs, sign-off

  • ★ Ruslan says the two GPTs shared in the stream are the ones Higgsfield made public; its other custom GPTs are for internal use. — 01:14:50

Threads in this video

Where the stories that moved here went next

Mentioned

Central: Detailed Prompt GPT · HF Shot List Prompter · Ruslan · Sora 2 · Sora 2 Trends

Also: People: Elvis Presley · Michael Jackson

Works: The Simpsons

Organizations: Discord · LEGO · MiniMax · OpenAI · Red Bull

Concepts: credit · multi-shot prompt

Products: ChatGPT · FLUX · Higgsfield DoP · Higgsfield Unlimited · Kling · Nano Banana · Seedream 4.0 · Soul · Veo · Veo 3 · Wan 2.5

Also centred on Ruslan: Is Veo 3.1 worth the attention? Honest review and results

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